Newly created role will foster continued customer-centricity and support U.S. growth
Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced the addition of Ryanne Laredo as its first Chief Customer Officer. In this new role, Laredo will further elevate Smartly.io’s commitment to customers while supporting the company’s U.S. growth and leadership in enterprise advertising technology.
“At Smartly.io, customer centricity is in our DNA and thinking customer-first has been a core value from the start,” said Kristo Ovaska, founder and CEO at Smartly.io. “As we continue to innovate our platform and grow rapidly globally, we want to ensure our customers are set up for success and can maximize their performance. With Ryanne at the helm, our customer team can continue to ensure we are a strategic partner to some of the world's most advanced advertisers. She is also an integral part of our next growth phase as we continue expanding our offering across multiple digital advertising platforms.”
Laredo joins Smartly.io with more than a decade of experience in client services. She most recently served as Chief Customer Officer at Amobee, where she was responsible for fostering customer relationships and focusing on attraction, engagement, and development -- ensuring customers were at the epicenter of everything the business did.
Outside of her executive experience, Laredo is committed to driving change in the adtech industry. She’s a co-founder of AdTech Cares, an organization that leverages adtech to combat misinformation and keep humanity well. The organization of 50+ companies spreads truth about COVID-19, supports fact-based journalism, and affirms that Black Lives Matter around the world. She’s also a founding member of Chief, a private network designed specifically for senior women leaders — rising VP level through CEO — to strengthen their experience in the C-suite and affect change from the top-down.
“The way consumers are engaging with brands is ever evolving and Smartly.io provides software and services that allow brands to harness opportunities to connect in meaningful, scalable ways. Smartly.io’s market leadership, agility, and proven customer-centric approach compelled me to join the team. Marketers are looking for technology partners that listen, advise, and innovate to drive their business forward. Smartly.io has proven that delivering together with brands using automation and creativity pays off,” said Laredo. “I look forward to continuing to build collaborative relationships with customers that allow Smartly.io to create industry first solutions, constantly improving the customer experience, and to be a part of Smartly.io’s next phase of growth.”
Powering beautifully effective ads, Smartly.io automates every step of social advertising to unlock greater performance and creativity. We combine creative production and ad buying automation with outstanding customer service to help some 700 brands scale their results – not headcount – on Facebook, Instagram, Pinterest, and Snapchat. We are a fast-growing community of more than 500 Smartlies with 17 offices around the world, managing nearly €3B in annual ad spend and growing rapidly and profitably. Visit Smartly.io to learn more.