Average increase in ROAS for campaigns testing VSA vs. Conversion objective
Average decrease in CPA for campaigns testing VSA vs. Catalog Sales objective
Of customers saw performance lift for test campaigns against core performance metrics
Enhance your Shopping Ads assets beyond product name and price with elements such as discounts, social proof, or star ratings to drive performance. Scale and automate the production across your product catalog to test variations, avoid ad fatigue, and ensure you’re serving fresh native ads to your shoppers. Available late 2022.
Accelerate execution by cloning or building multiple TikTok Shopping Ads campaigns, ad groups, or ads at once. Avoid manual errors with flexible feed processing to make your data source compatible with TikTok, and make quick and easy updates to your Catalogs in Smartly.io without needing to modify your original data source.
Remove tedious monitoring and updates with automated triggers to pre-program or increase budgets during specific time periods that outperform or during inconvenient times. Leverage your internal source of truth data to automatically allocate and optimize budget across ad groups or campaigns.
Track and measure real-time insights from your third-party data integrations and custom-defined KPIs, and leverage custom metadata to identify the highest performing creative elements to optimize strategies and improve shopper engagement. Keep pace with shopper behavior with real-time bulk campaign adjustments.
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