Rover, the Seattle-based, pet care company, connects the largest network of 5-star pet sitters and dog walkers to pet parents in over 11,000 cities. They’ve managed to “sit, stay” and set themselves apart from the competition through maintaining the highest quality of dog lovers, ensuring that dogs and their parents have the best experience–on or off leash.
To attract more best-in-breed belly rubbers and ball throwers, Rover partnered with the Smartly-accredited digital agency, Bamboo. Smartly.io helped balance the cost and value through scaling Rover’s campaigns with optimization triggers. In the platform, Bamboo could determine which audiences and creatives were performing best and adjust accordingly.
Bamboo used the Predictive Budget Allocation tool to better distribute budget across campaigns which were split out by placement.
This trigger helped the agency to quickly determine which campaigns were providing the most value and immediately implement change to optimize for those ad sets.
Smartly.io’s stop-loss optimization automatically paused ads that weren't performing at an acceptable level, based on a single defined metric. In this case, Bamboo used stop-loss automation to pause underperforming ads when CPA reached a certain threshold, ensuring that only the highest performing ads were serving.