BarkBox was looking for a solution that would help them decrease their CPA (cost per new BarkBox subscription) and drive more sales without increasing the workload.
Smartly.io’s algorithms were put to work to decide how BarkBox's budgets were spent. They tweaked campaigns in real-time based on rules defined by BarkBox. These triggers were fully customized to fit the unique needs of a subscription brand, for example:
- If CPA is better than your target, scale up advertising budget
- If bid is limiting delivery while CPA is better than your target, increase bid
- If ad performance is sub-par, use stop-loss rules to pause the ad
With Smartly.io, BarkBox was able to slash their CPA by 26% while scaling their marketing.