Chatbooks, a leading photo book company was looking to join forces with an FMP for the first time. 60-70% of Chatbooks’ ad budget is allocated to Facebook and Instagram marketing. They run a range of campaigns from brand awareness, video views, website conversions, website clicks, mobile app engagement, to mobile app installs. They were looking for a partner that would help them automate their prospecting and retargeting campaigns. Tailored and personal customer service was another key requirement for finding the right FMP.
How to move ad operations in-house and scale Facebook campaigns without growing the team?
“The level of service has impressed us: Smartly.io went out of their way to implement custom integrations with our existing tools.”
Chatbooks tapped into Smartly’s powerful optimization features to automate and scale their prospecting and retargeting campaigns. Stop Loss helps pause ineffective creatives, while Predictive Budget Allocation automatically reallocates more budget to best-performing ones based on rules set by the advertiser. With Smartly.io, Chatbooks was able to automate their workflow while scaling up their Facebook advertising. As a result, Chatbooks was able to move all their ad spend in-house and manage it internally.