Chatbooks Triples Ad Spend – Not Headcount Taking Facebook Marketing In-House With

Chatbooks, a leading photo book company was looking to join forces with an FMP for the first time. 60-70% of Chatbooks’ ad budget is allocated to Facebook and Instagram marketing. They run a range of campaigns from brand awareness, video views, website conversions, website clicks, mobile app engagement, to mobile app installs. They were looking for a partner that would help them automate their prospecting and retargeting campaigns. Tailored and personal customer service was another key requirement for finding the right FMP.

How to move ad operations in-house and scale Facebook campaigns without growing the team?

“The level of service has impressed us: went out of their way to implement custom integrations with our existing tools.”

Chatbooks tapped into Smartly’s powerful optimization features to automate and scale their prospecting and retargeting campaigns. Stop Loss helps pause ineffective creatives, while Predictive Budget Allocation automatically reallocates more budget to best-performing ones based on rules set by the advertiser. With, Chatbooks was able to automate their workflow while scaling up their Facebook advertising. As a result, Chatbooks was able to move all their ad spend in-house and manage it internally.

About Company

Founded in 2014, Chatbooks is a family-owned business that helps people hold on to what matters by creating printed albums from digital pictures, such as Instagram or Facebook photos.



Ad Spend Without Hiring A Bigger Team

15 %

Drop In Cost-Per-Acquistition

“Adding in automation tools will make your life so much easier and will allow you to scale much faster than doing things manually.” Gerardo Castillo, Director of Customer Acquisition, Chatbooks"