eBay had already ventured into creative automation by using Smartly.io Image Templates to automate Instagram Stories slideshow ads. With the holiday season approaching, eBay wanted to take their campaigns a step further by introducing seasonal video ads in Instagram Stories to promote holiday offers.
How to Automate and Update Hundreds of Video Ads from a Product Feed?
eBay has a broad product catalog with frequently updating deals and price information. The video ads had to be refreshed every day to include the right products with up-to-date price information. Making the necessary changes to the videos and launching new ads manually was out of the question, especially during the busy end-of-year advertising season.
eBay partnered with Smartly.io to design holiday video templates that displayed offers and included seasonal elements to delight audiences. Smartly.io’s Video Templates allowed eBay to run on-brand video ads for their top deals in multiple product categories. All product and price information was automatically updated in the live ads to reflect changes in eBay’s product catalog.