Airfare is notorious for fast-changing prices – Hopper advertises a large volume of deals that change frequently. Hopper’s success is tied to Facebook; in 2016 they spent most of their marketing budget to acquire customers via the platform.
Smartly.io approached the challenge with a two-fold solution: each day, hundreds of ads are created from Hopper’s flight data with Smartly’s bespoke Dynamic Image Templates. The tool ensures that
automated campaigns run with high-quality, on-brand ads at all times.
Once the ads are created, Hopper manages the campaigns with Smartly’s automated optimization features, such as The Predictive Budget Allocation that reallocates the budget to the best performing deals (in terms of CTR or engagement) dynamically.