“If you want to hit the ground running with on-boarding new clients, you need an agile technology partner to help you scale. This allows your team to focus on strategy, insights, and client support.” – Chris Simpson - Director, Digital Performance
more2 is a digital agency that specializes in driving growth by turning data into actionable business insights. more2 wanted to apply this formula to paid social while building a new team around it – all the while exceeding customer expectations and goals.
The Recipe for Paid Social Success
To drive performance, the agency combines audience data with user behavior to run Facebook and Instagram campaigns through the Smartly.io platform. One of their clients, an e-commerce brand saw their Dynamic Ads ROI triple with this approach.
The Smartly.io automation capabilities help more2 cut down on manual tasks so they can manage new clients consistently and successfully. The agency uses sophisticated audience targeting and algorithmic optimization that harness the best of the Smartly.io platform and more2’s own data segmentation.
Automating Creative Production
Clients also benefit from a custom Smartly.io solution called Automated Ads. It builds creatives automatically based on any data point stored in a feed. It can be as simple as pulling product information, images, and copy from a Google spreadsheet and pairing it up with a designed image or video template to ensure the ads are always on-brand and visually compelling.