RETAIL SOLUTIONS

Consumers want personalized content, but they also want options

Tap into Retail Ads to deliver flexible shopping options and drive sales.

Retail Ads

Retail Ads, powered by Smartly.io, empower retail advertisers to easily tailor their creative assets to highlight multiple shopping options. Now, they can reach consumers with more relevant and personalized messaging—all while providing flexibility in how consumers browse through products and make purchases.

"Being able to show Buy Now, Pay Later options at the product level across different retail brands is extremely tedious and challenging. With Retail Ads, Smartly.io allows us to create relevant, beautiful, and brand-safe creative templates at scale to successfully run co-op campaigns with the retail brands we partner with."

Global Manager, Paid Social - Afterpay

Deliver flexible shopping options and drive sales

Convenience and flexibility have never been more important for consumers than they are right now. The shopping experience both in-store and online has to meet expectations while making product exploration and checkout as seamless as possible. And with consumers adopting new shopping behaviors as brand loyalty is disappearing, the industry needs to adapt to this changing world.

To maintain customer loyalty, retailers need to be able to surface flexible shopping options for products that are available locally, for in-store and curbside pickup, or through Buy Now Pay Later providers.

SAVE TIME

While bypassing the outdated and laborious process of manually creating ad versions for each type of shopping behavior

PROVIDE FLEXIBILITY

To consumers in how they shop, allowing retailers to focus on business strategies that matter most to them

IMPROVE RESULTS

By driving mass reach at the store level, in-store sales through hyperlocal messaging, and/or online conversions and ROAS

How It Works

Using Smartly.io’s Creative Editor, advertisers can toggle between various creative presets built for retailers across video or image. Make these presets your own with custom logos, colors, brand guidelines, and products—then plug and play into campaigns on Facebook, Instagram, Pinterest, and Snap.

Smartly.io’s fully customizable Retail Ads allow advertisers to enhance messaging with flexible shopping options, including:

Local Inventory and Availability

Generate ads for in-stock products available at users’ local store with options to also showcase discounts, best sellers, and top-rated items

Buy Online Pickup In Store (BOPIS) and Curbside Pickup

Display order fulfillment options at the product level with applicable badges, banners, borders, and text

Buy Now, Pay Later

Leverage co-marketing product ads with rules and logic to accurately calculate payment installments for companies such as Afterpay, Klarna, and Affirm

Ready To Transform Your Shopper Engagement?

Get in touch with our retail specialists today