RETAIL RE-UP:

Adjusting to the Next Normal of Social Advertising

As the global pandemic has moved much of the world online and accelerated the digital retail space, marketing teams across the globe are now reconsidering their advertising strategies to reach consumers where they are - social media!

With this ebook, we want to help retail advertisers succeed in the new normal.

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Smartly.io allows brands to centralize, automate, and optimize their social advertising across platforms

Privacy changes increase the complexity of delivering ads at the right time, right place, and to the right audience. Investing in a multi-platform strategy mitigates risk and engages customers with relevant experiences across the buyer’s journey. But scaling across platforms becomes challenging as brands face new ad formats, manual repetitive tasks, evolving best practices, siloed tools, and reporting limitations.

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CREATIVE

Leverage actionable creative insights to design social ads your customers will love while staying true to your brand. Stand out from the competition with Smartly.io's dynamic templates that automatically create and deliver thousands of personalized images or videos across social platforms.

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MEDIA

Drop time-consuming, manual tasks and focus on the strategic, value-adding work that truly matters. Smartly.io’s automated workflows allow teams to instantly publish and dynamically update ads across social platforms in real-time while leveraging predictive algorithms to optimize targeting, creatives, budgets, and bidding, so you reach the highest conversion rates.

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INTELLIGENCE

Track performance and gain actionable insights with a consolidated view across all social platforms. With third-party data integrations and custom-defined KPIs, Smartly.io allows you to go beyond native ad platform measurement limitations. Make decisions backed by the data that matters most to inform your creative direction and campaign strategy.

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We’d like to know you better so we can serve you better. We’ll give you an intro to the perfect solution that fits your business. 

  • Have a quick call 
  • Demo - see the product in action
  • Onboard and start scaling your paid social!

Case Study: Ralph Lauren

By pre-building creative asset variations and then leveraging weather data to automate campaign creation and ad status, Ralph Lauren and Zentih suited up as champions. The campaign was a success, as 30 video variations were produced for Feed and Story with the entire campaign being launched in under an hour.

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Ready to take your social advertising to the next level?

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