SOFA SUMMIT 2020 VIDEO LIBRARY

The World's Largest Social Advertising Summit

Watch all of the Sofa Summit sessions on-demand

Guy Kawasaki, Nasa, and More

Guy demystifies social media, discusses the impact of COVID-19, and answers top questions the audience asked him prior to Sofa Summit.

 

Watch Keynotes

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Facebook, Snap, Pinterest, Twitter, and TikTok

Hear what the leading social platforms have to say about the latest trends, insights and best practices.

 

Watch Platform Sessions

 

 

 

Creative Insights From Top Brands

Creative marketing leaders discuss brand marketing, unifying creative teams, creative strategy, creative insights, and more.

Watch Creative Sessions

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Featured Videos

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KRISTO OVASKA, SMARTLY.IO

Disrupting the Social Advertising Landscape

The expansive growth of digital channels, the rise of mobile and video content and the shift to stories has forever changed consumer behavior. How do you engage and hold consumer attention in this evolving landscape?

aubrie_smartlyAUBRIE RICHEY,  FABLETICS, SAVAGE X FENTY, SHOEDAZZLE

Diversify Your Social Advertising Strategy

Social advertising continues to be a powerful user acquisition channel, while competitiveness to capture attention is at an all-time high. Brands need to be where their audiences are - on multiple platforms. However, different platforms require different approaches to reach your potential customers.

Rebecca_Roth_PlayREBECCA ROTH, NASA

Social Media Through a Telescope: Insight Into How NASA Brings Space to Everyone

Rebecca will takes us behind the scenes of NASA and discuss some of the ways in which scientists, photographers and animators are collaborating to produce new images and visualizations of the Earth, the sun, our solar system, and the universe.

david_lDAVID LLEWELLYN, APPSFLYER

The Tooling, Team, and Thinking to Scale Your App

Across the entire tech stack there’s a long list of increasingly robust, feature-rich and interoperable tools available to mobile marketers today. But it’s not all about the tech! How app developers integrate digital, performance-led marketing with other parts of the mix, and the role that cross-functional teams play when it comes to maximizing growth are also of crucial importance.

Fireside Chats

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The New Modern Marketer – Rapid Evolution in an Ever Changing World

Virtual fireside chat with Sophie Kelly (Sr. Vice President, North America Whiskey Group, Diageo), Brad Jakeman (Former President at PepsiCo Global Beverage Group) and Laura Desmond (Chair of the Board at Smartly.io)

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Creativity in the Digital Age

Virtual fireside chat with Susan Credle (Global Chief Creative Officer at FCB Global) and Laura Desmond (Chair of the Board at Smartly.io)

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The Chegg Story, Growth in a Time of Disruption

Virtual fireside chat with Esther Lem (CMO at Chegg Inc.) and Laura Desmond (Chair of the Board at Smartly.io)

Smartly.io Sessions

 

AfterSS_3-02Unifying Creative & Performance Teams

Smartly_1How to Scale Your Social Advertising With Automated Campaigns

Smartly_3Social Advertising 101 + Smartly.io intro

Smartl_2How to Prepare for Black Friday

Smartly_4Tackling Business Challenges With Creative Testing

AfterSS_Kristo_video-2Disrupting the Social Advertising Landscape with Smartly.io CEO

 

Social Media Platforms

 

Social_2Creative Fireside Chat with Snapchat

Social_6-1How eCommerce Companies Can Respond and Re-Emerge from COVID-19

Social_8A Guide to Performance Advertising with TikTok

Social_5Real Friends, Real Results with Snapchat

 

Social_4Driving Direct Response on Snapchat

Social_7Sofa Talks: Facebook on Financial Services

Social_9Repurposing With Purpose with Pinterest

Social_10Inspired Shopping    with Pinterest

Social_11Q&A with the Senior Director of Client Solutions at Twitter

Brand Marketers Talk Social Media

farfetchScalable Growth During Peak Seasonality with Farfetch

 

UnderArmour_loresSocial Advertising Account Optimization with Under Armour

g2Social Media Advertising: G2 Marketplace and Trends

MajiDLeaflet Automation at Majid Al Futtaim Retail. A Traditional Format Undergoing Digital Transformation

Zilingo_loresRe-Imagining Social Advertising to Connect With Audiences in New Markets with Zilingo

ArtnightHow ArtNight Pivoted From an Offline Events Business Into an Online Business in Just 7 Days

 

klarna_lisaRemoving Customer Friction: Klarna’s Story of Transforming Industry and Brand

LindexThe Proven Value of Being Consistent Across Customer Journey with Lindex

IWCCross-Industry Social Advertising Hacks During Challenging Times with IWG

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