Social media has become the go-to channel to find fashion inspiration, explore the latest trends, and ultimately, shop. In fact, it is the #1 influencer of fashion purchases among 18-24-year-old women and #5 among those 25-34.*
Mobile-savvy fashionistas are buying on-the-go: mobile traffic accounts for 57% of fashion purchases. Make sure that your brand looks the part on the small screen with attractive, on-brand creative accessorized with powerful optimization features.
*Mintel Study US