AdNews: Sustainability in Social Advertising – Paige Murphy, AdNews & Paul Conti, Country Road & Isabelle Zonderland, Koala Furniture
Today’s consumer is looking for brands to sell more than just a product or service to them. They actively seek out brands whose values align with their own, especially when it comes to causes such as sustainability. Social media is a powerful tool to tell the story of what a brand loves and what it stands for. However, authenticity is key. So, how can brands tell the story of their sustainability journeys through their social advertising? Hear from Country Road and Koala about how they’ve mastered this.