Brand Safety in the Era of Conversational Advertising – Jenny Wolfram, BrandBastion & Sameer Amin, RB

How should advertisers approach brand safety on social channels when consumers are interacting with their ads in real time? Sameer Amin, Global Director Data Driven Marketing and Media at Reckitt Benckiser and Jenny Wolfram, CEO at BrandBastion discuss what the landscape of brand safety looks like and what to focus on in 2021.