Finding Incremental Opportunities at Scale with Paid Social – Michael McTighe, Bombas
As your business starts to scale, you will naturally start to diversify and add new channels to your media mix. Over time you will notice that there is a significant amount of overlap across certain tactics, which can slow down your growth and create efficiency challenges.
So how do you ensure that your ad dollars are reaching incremental customers? In this session, we take a deep dive into how we have explored incremental opportunities at Bombas.