How to build a community on social – Elfried Samba, Gymshark & Ausrine Cebatore, Smartly.io

“The Algorithm” has been the go-to excuse for social media underperformance since Instagram removed its chronological feed in 2016. Netflix’s “The Social Dilemma” has again put the algorithm at the forefront of the conversation. It’s time we stopped finding new ways to beat the algorithm and start focusing on building a community.