Is the creative industry ready for the advertising ad spend shift? – Jose Sánchez, Smartly.io
The coronavirus pandemic has transformed how many businesses operate but also how they spend their advertising budgets. The acceleration of eCommerce during the pandemic has a lot to do with these budget shifts, moving advertising ad spend towards digital channels. As most forecasts are expecting this disruption to continue in the long run, what does it mean to the way ads are produced?
Jose will discuss how the pandemic can transform the creative industry and the importance of producing social creative-first campaigns. He will showcase how his team produce ads for their customers based on the rules of engagement in digital channels, especially social media and its impact on business results.