KLM's Social Advertising journey in an evolving landscape – Metten de Vries, KLM Royal Dutch Airlines

Find out why social advertising fits so well with KLM Royal Dutch Airlines and how they have turned this into a scalable funnel for their global markets. What are the major impact points they have seen during COVID-19 and how have they changed their strategy. What is the perfect social ad and how is KLM getting ready for the future.