Leveraging user generated content to build authenticity – Vlada Ivankova, Flowbox & Adeline Sterner, Kids Brand Store

Vlada Ivankova, Head of Product at Flowbox and Adeline Sterner, CEO, Kids Brand Store discuss how the Swedish online fashion retailer has successfully integrated influencer and user generated content (UGC) in their paid social campaigns, and share best practices.

This session will include:
- An introduction to user generated content and its benefits
- How UGC can help you build community and authenticity as a brand
- Kids Brand Store case study