Panel discussion: How DTC retailers master social media to drive in-store footfall – Tiffany Lung, Inside Retail Asia & Coral Chung, Senreve & Jean Thomas, Pomelo Fashion

DTC brands are no longer just an online threat as many have evolved to becoming an omnichannel retailer. Brands can learn a thing or two from e-commerce players Pomelo and Senreve in how they use social media paired with data and analytics in creating strong, authentic engagement and converting them to offline sales in-store.