Scaling Performance with Naming Conventions – Friedrich Bremer, Farrukh Feroze, Smartly

Struggled to scale or personalise your performance channels? Naming conventions can definitely help you, on the automation side as well as reporting. With me you'll learn what main elements advertisers include in their naming conventions so that they tackle three common themes when expanding; reporting, automation, peace of mind. So let's also keep the naming conventions simple.