Social advertising: no rocket science but neuroscience – Eveline van Zeeland, Marketing Design Lab

We all want to hold the holy grail of social advertising. Well I cannot promise you the holy grail, but I can reveal ways how to get close to it. By applying knowledge from the field of neuroscience we learn what social ads 'do' in the brain. Within this session I will share 5 important lessons from the world of neuroscience that every social advertising expert must know about.