Social Commerce with the Snapchat Generation – Toccara Baker, Snap Inc.

2020 caused a massive shift in consumer shopping behaviours and habits with an increase in mobile shopping - and this trend is still continuing. Gone are the days where businesses can conduct online commerce simply through their website. Consumers now demand faster and more convenient ways to not only buy what they want, when they want - but also explore items in the comfort of their own home. Never is this desire seen more than with the Gen Z audience, also known as, The Snapchat Generation.

In this session, hear from Snapchat about how they successfully engage this valuable audience with fun and engaging experiences, alongside seamless shopping checkout. This year, make sure your brand's social commerce strategy is ready to meet the needs of The Snapchat Generation.