Building Successful Digital Creative Teams – James Gregson, LEGO

For many, LEGO has been a beloved brand long before they had the ability to purchase bricks themselves. For decades, the world's most reputable company has continued to evolve beyond toys to theatrical films and games while building trust, reinforcing brand loyalty and developing relationships with audiences.

In parallel, The LEGO Group’s social media presence has grown from being non-existent, to a best-in-class, fun and engaging experience across leading social platforms, delivering meaningful and engaging interactions with millions of fans every day. In an ever-changing marketing landscape, James will take you through how The LEGO Group has developed a global and evocative social media content strategy across audiences and platforms.