The IDFA Apocalypse: An Update from the Front Lines – Alex Bauer, Branch

At WWDC 2020, Apple threw the mobile industry into chaos by announcing plans to deprecate the IDFA (Identifier For Advertisers) on iOS. To thrive in this new world, mobile marketers need to adopt new strategies and work closely with partners upgrade the infrastructure they rely on.

This session will include:
- A recap of what's changing in iOS 14, and the latest intel from the front lines.
- Insider tips on what leading brands are doing right now to ensure they're ready for a world without IDFA data.
- Predictions on what this means for the future of mobile marketing.