To Centralize or Not to Centralize: global companies rethinking their digital marketing operations – Olof Darpö, Boston Consulting Group & Ausrine Cebatore, Smartly.io & Jaakko Talvio, Smartly.io

To Centralize or Not to Centralize: global companies rethinking their digital marketing operations

Heightened customer expectations, the rise of omnichannel commerce and constant changes in digital advertising are reshaping how retailers and brands think about their marketing operations.

Join 3 experienced panelists, who helped multiple companies in their pursuit to find a winning strategy and optimal marketing organisation. Darpo Olof, Managing Director & Partner at Boston Consulting Group, Jaakko Talvio and Ausriner Cebatore from Smartly.io will discuss how to find a balance between local and global operations, what are the most important things to consider when consolidating marketing activities.