To Centralize or Not to Centralize: global companies rethinking their digital marketing operations – Olof Darpö, Boston Consulting Group & Ausrine Cebatore, Smartly.io & Jaakko Talvio, Smartly.io

Heightened customer expectations, the rise of omnichannel commerce and constant changes in digital advertising are reshaping how retailers and brands think about their marketing operations.

Join 3 experienced panelists, who helped multiple companies in their pursuit to find a winning strategy and optimal marketing organisation. Darpo Olof, Managing Director & Partner at Boston Consulting Group, Jaakko Talvio and Ausriner Cebatore from Smartly.io will discuss how to find a balance between local and global operations, what are the most important things to consider when consolidating marketing activities.