Re-emerging Retail with Social Advertising

A fireside chat with Facebook

Retailers who previously relied on brick-and-mortar sales are now forced into the omnichannel reality that exists today. With new consumer purchasing options – such as buy online, pick-up in store – and changing local in-store conditions, retailers need to launch localized offers at scale. How can retailers target shoppers with customized messaging, local store inventory and store condition information to drive initiatives successfully? 


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Jan Hofmann-Cassiani
Product Marketing Manager


Ezio Fernandes
Head of Retail Solutions, ANZ


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