Adweek Webinar Recording with TechStyle - Diversify Your Social Advertising

As social advertising has become an even more powerful acquisition channel, the competition to capture attention has hit an all-time high. Which is why brands need to be where their audiences are - on multiple platforms.

Different platforms require different approaches to reach your customers and prospects.

Hear from one of the top fast-fashion challenger brands TechStyle Fashion Group (Fabletics, SavageXFenty, Shoe Dazzle), along with Smartly.io, for the secrets to a successful and diversified social advertising strategy. You’ll find out:

• Why Fabletics and SavageXFenty diversified their social advertising 

• How advertisers around the world are approaching social advertising in 2020

• How top social advertisers test and identify winning creatives

The Speakers:

Aubrie Richey, VP of Customer Acquisition and Media, TechStyle Fashion Group: Aubrie oversees the global social, influencer, and programmatic channels. Responsible for driving new new customer activation for TechStyle's portfolio of brands. 

Andreas Stenman, Head of Global Partnership, Smartly.io: Employee #35 at Smartly.io, he now oversees the company's global partnerships from New York City.