Adweek Webinar Recording with TechStyle - Diversify Your Social Advertising
Lina Hagström Mar 23, 2020 10:46:43 AM
As social advertising has become an even more powerful acquisition channel, the competition to capture attention has hit an all-time high. Which is why brands need to be where their audiences are - on multiple platforms.
Different platforms require different approaches to reach your customers and prospects.
Hear from one of the top fast-fashion challenger brands TechStyle Fashion Group (Fabletics, SavageXFenty, Shoe Dazzle), along with Smartly.io, for the secrets to a successful and diversified social advertising strategy. You’ll find out:
Why Fabletics and SavageXFenty diversified their social advertising
How advertisers around the world are approaching social advertising in 2020
How top social advertisers test and identify winning creatives
Aubrie Richey, VP of Customer Acquisition and Media, TechStyle Fashion Group: Aubrie oversees the global social, influencer, and programmatic channels. Responsible for driving new new customer activation for TechStyle's portfolio of brands.
Andreas Stenman, Head of Global Partnership, Smartly.io: Employee #35 at Smartly.io, he now oversees the company's global partnerships from New York City.