Ad fatigue is more real than ever before, and competitiveness to capture attention is at an all-time high. In order to stay ahead of the pack in today’s advertising game, marketers need to take into account how to connect with their audiences given the number of interfaces that exist.
How can you accomplish this in an efficient manner without compromising your brand and the quality of your communication?
Jose Sánchez and Tuomas Mäki are joined by special guest, Nicholas Elshout from TUI Benelux to discuss A Modular Approach to Optimize Video, where you'll learn:
- Why a modular approach is important in your marketing efforts
- Testing methodologies behind the modular approach
- How to determine which combination of creative elements works best for your campaigns
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