The Best Usability product in the Usability Index earned the highest Usability rating in its category
The Best Relationship product in the Relationship Index earned the highest Relationship rating in its category
The Users Most Likely to Recommend product in the Results Index earned the highest Likely to Recommend rating in its category
The Best Results product in the Results Index earned the highest overall Results rating in its category
The Easiest Setup product in the Implementation Index earned the highest Ease of Setup rating in its category
The Highest Quality of Support product in the Relationship Index earned the highest Quality of Support rating in its category
The Highest User Adoption product in the Implementation Index earned the highest User Adoption rating in its category
The Most Implementable product in the Implementation Index earned the highest Implementation rating in its category
The Enterprise Grid® Report for Social Media Advertising | Summer 2020 by G2 scores products from the Social Media Advertising category based on data sourced from product reviews and data aggregated from online sources and social networks. With increasing market presence and high customer satisfaction, we're happy and humbled to say that our customers trust us as a 'Leader' in the space.
Every Batman needs a Robin. We're here for you 24/5 ready to solve your challenges - no matter how big or small - in Social Media Advertising.
We are your partners in social media advertising - our dedicated team of specialists helps you to unlock performance at scale.
From creative production, campaign management, and reporting, we'll have your end-to-end a breeze.
We dug into our review data and found that customers love us for four key reasons: our world class support, time saved, ease of use, and the unlocking of performance at scale.
I've worked on a number of marketing software platforms, including Nanigans, 4C, AdStage, Smartly and Sprinklr. Smartly, for me personally, has been one of my (if not, the) favourites for the below reasons: - The dashboard is easy to navigate, user friendly and it's easy to duplicate campaigns. - The dashboard is one of the fastest I've used. - The support team has been by far the most responsive and flexible. They are quick to find solutions for you and provide a great service overall. - The way Smartly creates campaigns within the Facebook Ads manager is easy to follow and makes sense (instead of using numbers in the campaign names like other providers). This makes it easy to switch between the Smartly and Facebook Ads Manager. - They are quick to implement whitelists and Betas. - Their campaign triggers are excellent: flexible and effective. - They are pushing the dial forward for performance marketing capabilities for Pinterest
The UI is fantastic and workflows are seamless. Smartly is easily integrated with FB which means that any new features or product enhancements; Smartly is on the case very quickly. The optimisation tool and rules are also very good and make it valuable from that stand point. Reporting also is good as we can pull in multiple data sources, reducing time collating data.
What I like the most is how their customers service is always on 24/7 during the working days. Every time I have a problem or a question they always answer me quickly in a very friendly way as well. So I never feel panic when there is an issue because I know that they are always there.
I like best all the features that Smartly has that are not available in Facebook Ads Manager, like value-optimization and the ad studies features, that are really valuable to level up your game when growing a business. Besides that, the platform is very user friendly and makes every task more comfortable.
- very intuitive and easy to use, literally a one click solution to launch, clone and optimise your ads - amazing automation opportunities (create hundreds of highly performing and personalised ads in a second) - great support and account management - Smartly always manages to find a solution to a problem (business or technical); we get faster responses from Smartly than our Facebook account manager - advanced reporting thanks to their built in Pivot Tables solution
We are the first client of Smartly in Southeast Asia since at least 5 years back and still a happy user till today! A very convenient platform to manage hundreds and thousands of campaings, adsets, creatives at ease. Their Pivot-table view is something we love the most as you can customize almost anything for your daily reporting and optimization checks. Another thing that we love is the Predictive Budget Allocation (PBA) tool which helps us alot in automatic budget optimization without having to come in and change adgroup budgets each day!
Smartly has let me explore more in depth how we can easily navigate and use FB's main features. Very easy to conduct a test using "ad studies" feature and its constant developments. Image Template Editor using render conditions with formulas that can be adapted and configured through feed fields are very useful especially when we customize the layers that we just want our users to see dependent on discounts; no. of orders sold, star ratings,... Campaign Manager also is a big help as the "ad-level" tab gives you the capacity to do bulk edits. With the nature of Lazada, we manage hundreds of campaigns on a BAU basis. Changing landing pages, budgets, captions/copies, headlines are easier with this feature.
That Smartly is a both a great technology platform for paid social, but also has some of the best paid social specialist who give support with technical and strategical questions.
Their chat support and level of assistance is top-notch and they actively are pushing to develop new tools to help advertisers become automated.
Smartly has been a fantastic partner for us. Their customer service is top notch including live chat support for our team. The automation provided by the software saves our team a ton of time while making our campaigns more effective. Image and video templates allow us to test a wide variety of creative. Pivot table based reporting allows us to easily see a picture of what's performing across all our client accounts.
Extremely abstracted dynamic ad creation tool for the only ad channel that matters. Incredible engineering and support team that truly invests in customers' outcomes.
The support team is doing a great job to answer questions, everything from recommendations to troubleshooting in a few minutes. Always so friendly. Easy to work scalable across different countries and work with Cross border feed, which saves a lot of time. Easy to work with feeds, both as a product feed and in videos. The support team is doing a great job to answer questions, everything from recommendations to troubleshooting in a few minutes. Always so friendly. Easy to work scalable across different countries and work with Cross border feed, which saves a lot of time. Easy to work with feeds, both as a product feed and in videos.The support team is doing a great job to answer questions, everything from recommendations to troubleshooting in a few minutes. Always so friendly. Easy to work scalable across different countries and work with Cross border feed, which saves a lot of time. Easy to work with feeds, both as a product feed and in videos.
The speed and ease of the platform is second to none. The smartly team are incredibly supportive and always ensure we are up to date with all things advertising related, including technical ad formats.
The technology provided by Smartly.io for Facebook and Instagram is top-of-the class. There's such tool to compete in the market.
Smartly is an automation solution for our company's social/digital advertising strategy. With Smartly we are able to automate ad creation and integrate with Facebook and Instagram for advertising. Our favorite part about Smartly is their rock star support chat and dedicated support rep, Lauren Rinaldi who work tirelessly to help answer our questions, research best practices for our industry and innovate the tech.
We started using smartly to improve our creatives in Facebook DPA, since Facebook Business Manager has many limitations. We found Smartly was great for this purpose but it has many other advantages. Smartly make it really easy for us to do A/B test and we used them to test different creatives in our ads and different optimizations in our campaigns. Pivot tables are amazing! Its really easy to optimize campaigns with them. The support we get from Smartly team is also really good, they have a chat available at every hour and they gave us support not only in the use of smartly but also in improving our facebook performance.
Smartly saves my team a ton of time on every front: creative, reporting, optimizations, launching, and testing. We use it to design ads and personalize our creative across thousands of permutations. Smartly's budget optimization moves the needle for us on a daily basis, helping us uncover our most efficient campaign cells. I'm obsessed with the chat support. It's better than anything I've received from an ad platform, ever.
- The ability to use API data to dynamically generate creative to create timely, relevant messaging at scale. It simply wouldn't be possible without a tool like Smartly. Not only is it cool, but also delivered a significant increase in performance resulting in real business value. - Automated Triggers (Rules) are flexible, versatile and reliable, far more so than Ads Manager rules. - Support is first-class and Smartly staff cares about the success of our client's business.
Smartly's product is wonderful - the UI is great, with easy to understand logic and processes - and it also looks really nice. My entire team loves Smartly. The chat feature for support is the best thing they have over other vendors that rely on ticket systems. It's amazing to get support within 5 mins or less, instead of waiting on a ticket thread... etc.
The dynamic ad technology works great and has amazing additional features that improve your dynamic ads beyond what a standard implementation would offer. In particular, Smartly can add dynamic elements to your ad images and customizing images is really easy within the interface.
The power of saving time when uploading tens of creatives to Facebook the ability to adjust bids for signals that Facebook doesn't even show very helpful and resourceful support
Generally seamless technology that makes Facebook advertising a smooth and profitable endeavour. The support from the Smartlies is second to none, and it really increases our confidence in the platform.
Smartly offers many useful features including ad rotation, video templates, image templates, automated ads and more to help manage Facebook adverting at scale. The Smartly UI has always been user friendly so it's easy to get new team members trained. Perhaps best of all is Smartly's quick and proficient support which has always been top of class. Equally important is the stability and reliability of the tool. Smartly works closely with Facebook and is quick to implement new ad formats, placements etc. as Facebook rolls these out to ensure Smartly users always maintain their competitive advantage.
Lo mejor de la herramienta es que tiene funcionalidades de optimización que no podrías hacer con otros softwares. Ademas nos ayuda de manera eficiente a crear nuevas campañas de manera simple y sin complicaciones. Otra caracteristica es que nos ayuda a realizar pruebas de manera correcta.
I love how Smartly makes me save time at work. Everything is automatised and I can make sure l am avoiding errors. Moreover it is easy to use and quite intuitive. I like the interface and it is very good for AB testing.
I like the design of the interface, as well the opportunity to visualize my performance data. Besides that I really like the support chat option, where everybody is pretty fast and helpful in replying. And of course the biggest advantage is the creative part. Creating templates for videos and dynamic ads are easy and helped me a lot to create a variety of my ads.
The personalized approach to marketing and helping the advertiser to scale make it easy for us to invest further and identify potential growth. The technical part will be solved by the Smartly.io team which allows us to focus on areas that needed to be built on our side and move faster to adapt with the market & business changes.
The company is leading the way with automation and they have very skilled workers. They are more willing to help than most Facebook reps. We are doing things in advertising that most companies are doing which is because of Smartly.
The features Smartly hands over are so advanced and the user interface works easy and quick. The automated ads with layers and their feed fetch solutions are very handy and nice,. as goes for the dynamic URL's via macro's. Reporting over multiple accounts at the same time is ideal!. Also their aglroythm on to top of FB algorythm shows extra value, PBA is a good feature. And also their support is super amazing and 24/5 available and they help within 5-10 minutes.
Smartly gives a lot of possibilities for automation, such as: 1) automated campaign creationthat comes very handy when you need to scale campaigns across different accounts. 2) automated naming templated that are very useful to limit mistakes and keep reporting clean 3) different kind of automated rules for example for sending ads online and offline or changing the settings bsed on a set of rules, also we use rules to notify us about spending changes or big variations in performance. 4) very fast customer support that is available via chat as well as dedicated account manager that are able to solve an issue you may have.
The fact that we can set up flexible triggers that set off Facebook posts boosting with the correct parameters (in terms of targeting and objectives) depending on the post content and purpose.
From the optimization tools, creative templates and improved workflows Smartly has everything you need to scale your business. Smartly also has an amazing customer support system that helps you troubleshoot any issues within minutes. Everyone there is super smart, it's kind of ironic. The user interface is very user friendly and with the tons of resources available on their site, you will be a pro in no time.
copy functionalities, bulk editing and library features are relieving repetitive activities. Our ad creating process is very extensive and the library features are making it very simple to save creatives and reuse them constantly over different account. The ui is very easy and simply structured. Onboarding for new users is very easy. Everybody in my team likes it a lot. I also love the dynamic image rendering features which are creating a fresh look with every new dynamic product campaign. Automated ads are also a great feature as it creates constantly new ads / creatives based on data. In our case we are creating new ads based on selling numbers.
Smartly makes your time worth it. Intuitive in many ways, it needs improvement in a few features (but what platform doesn't?) The support chat is very friendly and helpful. My account manager, Sean, is super responsive, smart, and helpful. The entire team will not rest until they help you figure out your problem! Templates are very easy to use, and designed well.
It is very easy to use and makes your work and time more efficient..I like more than all the high level of support we have received for our account manager and the whole team, always available in the chat 24 hours a day; In addition, its platform is very intuitive
The fast reaction of smartly product team and the willingness to fix bugs or build function base on our feedbacks - lots of big companies like facebook or google don't do that at all. Smartly truly shows what it means by "customer at core"
Advanced tooling that helps campaign performance, automates set up and optimizations, offer more creative and dynamic options for advertising, great way to analyze data.
With Smartly, we're able to automate the hyper-localisation of our social media advertising at scale, saving our ad specialists and creative studio countless hours of time. The chat feature is great, no matter what the problem is, even if it's a Facebook issue and not related to Smartly, I can always rely on a specialist to solve any issue within minutes, and the team are all so friendly!
I like that Smartly makes it possible for us to make paid social automated and totally dynamic by automated ads. We can connect prices, copy and set up smart image templates to avoid all monkey work. This makes it possible for us to spend more time with building funnels, try new audiences and develope better creatives.
Automation and optimization features, great support (can't compare smartly support with any other support team I've ever experienced - absolutely amazing), very helpful blog (FAQs), nice reporting features which always get further developed.
Best part of Smartly is it provides you endless possibility to automate the grit work of campaign creation & work towards strategic content & creatives to help attract, influence & most importantly address our customers feedback.
Definitely this company covers everything that is proposed! its web interface is beautiful and very like, its so easy way to create advertising campaigns makes it a software too easy to use, you do not need a complex guide to use this service! With only basic knowledge you can create and manage your own campaigns published through different social networks
1. Their image (and video) templating system is super powerful and easy to use 2. Managing automated ads through feeds works like a breeze 3. Doing reports with their pivoting tool is actually fun 4. Their support is always there to help, knowledgable and super fast
A UX that allows for much more rapid work than Facebook’s Ads Manager, especially in working with multiple variations of ads.
Smartly helps me to automate my optimization and saves me so much time. Budget pools and Creative optimizations has saved me so much time for me to do other things. Also, the 24/5 support system helps me to solve my problems alot faster than talking to facebook.
Company Values have remained intact and at the heart of everything these guys do - even through their massive growth over the last couple years - which is no easy feat! They are truly motivated and inspired to solve business challenges - understanding that their own growth will inherently follow if they keep getting that right - a seemingly unique position in the tech space these days.
We love Smartly.io at Routa! We are a Finnish digital marketing advertiser and we are running masses of campaigns on behalf of our customers. Smartly helps us to manage our campaigns and we're also happy about the 24/7 customer support chat. It's convenient to administrate all the different campaigns of a single customer and their reporting. We use also the video and image templates to create a certain brand style. Using the video templates is so much fun!
The support is skilled, nice, and very helpful. They listen to your feedback and they improve the platform constantly so that every need is met. The automation features, together with a very detailed manual, let you work in autonomy without the FB Business manager, which in comparison does not have a very friendly user interface. Smartly grows together with the market and your development.
The 24/5 support chat is undoubtedly Smartly's best feature. To have hundreds of specialists available online and ready to help you with anything from campaign set-up to API use cases is completely unique. Organisations that don't use Smartly are really missing out on this expert knowledge!
We have great Smartly partners that support us and regularly communicate any product updates or any changes they think may have a material impact to our campaigns. If there are ever any issues whether it be from due to a bug, the feed or auction dynamics issues on the FB front, they're quick to respond and are involved in our communications with Facebook to provide solutions and assistance.
How quickly and easy I can take insights from the campaigns and results. How nice it is to check my audience targenting in the summary and make sure everything's fine. For me it's great to have access to quickly results to lookfor during a meeting and have the data I need always in my screen. Also I love to see the small ads preview to find them easy and know which creative is working better.
- Helps me automate and optimise my budgets every day - Smartly-proprietary feature called Automated Ads - The ad library helps me save a lot of time, especially when i had to duplicate the same creatives across different campaigns - Split testing functionality helps me report automatically based on specific metric
We are an e-commerce in the fashion industry that runs a high number of ads in many countries. As a paid social specialist I am super happy to use Smartly on my daily base. It makes my life way easier! We run regular campaigns, Dynamic Ads campaigns, we do A/B tests, lead traffic to the site, etc. I will definitely keep using the tool and recommending it to other people.
The time you save with the ease and efficiency to create campaigns is incredible. In addition to the functions offered by Smartly that doesn't have Business Manager are very helpful as being able to save an ad in the library and then be able to select it in another campaign or ad set is wonderful! Bid multipliers are an innovative tool because they help you get the best results according to the learning your campaign has had.