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自动生成视频广告
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eBay已经试水了自动化创意,通过Smartly.io的图像模板自动化了Instagram Stories图片广告。随着假期临近,eBay希望通过在Instagram Stories中使用季节性视频广告,来推广他们的假期促销活动。
如何根据商品目录自动生成和更新数百个视频广告?
eBay通过一个巨大的商品目录来更新促销和价格信息。 视频广告必须每天更新,以包含正确的商品及最新的价格信息。 然而,对视频进行更改后再手动发布新广告需要耗费大量时间,这在繁忙的年终促销广告季是不可能实现的。
通过与Smartly.io合作,eBay设计了节日视频模板,模板能够显示促销信息并包含季节性元素,以达到让观众耳目一新的效果。 Smartly.io的视频模板使eBay能够针对多种类别的最佳商品投放品牌视频广告。 所有商品和价格信息会在实时广告中自动更新,以反映eBay商品目录中的更新。
Smartly.io的视频模板为eBay制作了数百个具有不同产品和价格的品牌视频。
"通过Smartly.io的视频模板功能,我们为Instagram Stories视频假期营销活动制作了大量精美的视频,来推广我们的流行礼品促销信息。 这个创造性的自动化解决方案,使得将最新商品信息和价格加入视频中成为了可能。我们期待通过视频模板在2018年进一步扩展视频广告。"
Sadie Daryan, EBAY全球渠道孵化高级经理
自动生成视频广告
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