20%
ROAS
15%
Decrease in work hours
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除了超额完成ROAS目标,这家台湾电商还节省了15%的工作时间,同时使用Smartly.io的自动化广告系列创建和优化功能提升了网站流量和销售额。
Hawooo是一家台湾电商网站,在东南亚推广台湾服装,配饰,化妆品和护肤品牌。
Hawooo希望在东南亚进一步扩展。他们面临的挑战是获得新的有价值的客户,同时保持现有的客户群。该公司希望吸引对时尚和生活方式感兴趣的用户,提升购物意识并驱动销售。他们还希望实现15%的ROAS。
为了提高网站流量,Hawooo将动态广告重新定位给之前访问过该网站的人。他们使用Smartly.io的动态图像模板工具创建具有季节性主题和相关信息(如定价)的高质量本地化广告创意,将其与Smartly.io的自动广告和视频模板相结合,展示最畅销的商品来驱动销售。
Smartly.io的预测预算分配和优化策略帮助Hawooo通过自动暂停和移除表现不佳的广告、提升表现良好的广告来监控广告效果。该团队还利用Facebook的相似受众功能来吸引类似Hawooo现有消费群体的新客户。对于重新定位,该公司重点关注已经查看或添加产品到购物车的人,提醒他们返回完成购买。
Hawooo还与马来西亚的300家社交媒体内容创作者合作,以照片和视频的形式为Facebook制作宣传内容,用内容创作者录制的直播视频作为广告素材。他们还使用Facebook Events将内容创作者的粉丝聚集在一起,并邀请他们参加直播活动。这些现场活动帮他们建立了忠实的本地用户社群。
Hawooo正在进行的营销活动得益于Smartly.io的一系列创意和战略工具,以及Facebook的用户管理技术。与之前的Facebook广告系列相比,此次广告支出回报率提高了20%,工作时间减少了15%。
“从访客获取和产品测试到重新定位,Facebook为整个营销渠道提供广告解决方案。 Facebook广告帮助我们在新市场中建立了对Hawooo品牌的认知,并有效地实现了我们的销售目标。在Smartly.io的帮助下,我们成功节省了15%的人力,同时将Facebook广告支出的回报率提高了20%。”
Joey Chen, Hawooo 首席市场官
ROAS
Decrease in work hours
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