100x
本地化的不同广告创意
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如何在整个夏季保持新推出的夏季甜点的趣味性,同时最大限度地提高广告系列的覆盖面?这是麦当劳的广告公司面临的挑战,他们想在不制作数十种不同的创意的情况下,以相关的方式提高品牌认知。
利用Smartly.io的自动化广告,麦当劳能够根据位置和天气来将广告定位到餐厅所在的城市。当地版本的广告图片能够反映当地实时的天气状况。在炎热的夏日,还有什么比附近麦当劳的焦糖冰咖啡更适合解暑? 若是雨天,Indulgence Desserts 菜单上的甜品则会被推广。
通过这种创新的自动化设置,OMD能够制作数百个广告,其中包括本地相关内容和消息,以实现最大程度的用户参与。
本地化的不同广告创意
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