146%
营销规模增长
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Skyscanner 是一家全球旅行搜索引擎,它能够针对1000多家航空公司的上百万条线路进行比较,快速选择出最便宜的机票,最好的酒店和租车选项。
Skyscanner正在寻找新方法来扩展社交媒体营销和减少手动工作量。
Skyscanner专注于质量,他们需要即使在最具挑战性的情况下也能够联系和依赖的技术专家,并且还有严格的稳定性要求。
Facebook的营销环境在不断变化,Skyscanner需要一个能够跟上新功能发布节奏的合作伙伴。
Smartly.io通过预测预算分配帮助Skyscanner实现营销活动管理的自动化。这可以自动将营销活动CPA(每次行为费用)降到最低。
预测预算分配会不断在广告集之间重新分配广告系列预算,以最大限度地提高预期的转化次数并最大限度地降低CPA(每次行为费用)水平。
工作流程自动化 - Skyscanner还使用了Smartly的自动帖子推广功能,从而能够设定规则,自动在Facebook页面上推广最佳热帖。这有助于自动化手动操作,同时降低CPA。
通过利用Smartly的预测预算分配和自动帖子推广功能,Skyscanner极大地扩展了营销活动,在不增加工作量的情况下获得了新客户。
营销规模增长达到了惊人的146%,同时CPA不仅没增加,反而降低了27%*。
营销规模增长
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