1 挑战
2 解决方案
3 成果
30%
增加 ROI
Zalora的目标是获取新用户并达到ROI(投资回报率)指标。同时,他们希望找到新的方式扩展市场营销,并大幅降低人工成本。
Smartly通过预测预算分配功能帮助Zalora实现了营销管理,自动将广告的CPA(每行动成本)水平降到最低。这个功能会不断重新分配不同广告组的预算,使预测的未来转化率最大化,同时CPA水平最小化。通过这一方案,自动化代替手动操作,也在提高ROI的同时也降低了CPA。
Privacy Policy & Cookie Policy. Copyright © 2013-2021 Smartly.io Solutions Oy. All rights reserved.
Subscribe to receive biweekly tips on creative automation and digital advertising!
Smartly.io makes online advertising easy, effective, and enjoyable. We combine creative automation, ad operations, and outstanding customer service to help over 600+ brands scale their results – not headcount.