30%
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Zalora的目标是获取新用户并达到ROI(投资回报率)指标。同时,他们希望找到新的方式扩展市场营销,并大幅降低人工成本。
Smartly通过预测预算分配功能帮助Zalora实现了营销管理,自动将广告的CPA(每行动成本)水平降到最低。这个功能会不断重新分配不同广告组的预算,使预测的未来转化率最大化,同时CPA水平最小化。通过这一方案,自动化代替手动操作,也在提高ROI的同时也降低了CPA。
借助Smartly.io的预测预算分配功能,ZALORA在没有增加工作量的情况下大大扩张了营销活动,获取了新的客户。
在没有牺牲ROI的情况下,营销规模增加了50%,而ROI增加了30%。
"Smartly.io的预测预算分配功能帮助了我们快速高效地成功扩张。在我们的Zalora年度时尚周上,我们看到了营销效率和规模上的成功。Smartly专业和热忱的服务帮助很大。"
- Kaushal Bhalotia,Zalora线上营销总监
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