Thanksgiving is right around the corner and Facebook advertisers are gearing up to compete for those precious eyeballs, clicks, and revenue on social media. From campaign setup to creatives, targeting and bidding, many components play into the success of a seasonal, time-sensitive campaign. Our account managers have compiled a last-minute checklist to help you prepare for Black Friday and Cyber Monday; keep reading to uncover useful tips and links to our favorite resources.
Smartly Connect events are exclusive evening seminars that bring together the brightest minds in digital advertising. In late October, we invited some customers and partners to the Hotel on Rivington in New York’s East Village for talks, panels, and networking. For those that missed the event, don’t worry! We’ve compiled some interesting highlights and insights below.
As the busiest travel (and travel sales) season is fast approaching, Facebook announced additions to its travel ad features: Broad Audience targeting, Collection Ads for hotel destinations, and visual Overlays for Dynamic Ads. The Smartly.io platform is built to support Facebook’s latest travel innovations as well as complement them.
Editor’s note: 60% of Wonderbly’s annual sales are made during Q4. We asked Jorrit Bouma, the Director of Performance Marketing at Wonderbly, to share how he leads his performance marketing team through the holiday season at our recent Smartly Connect event in London. He gave a captivating keynote titled “17 Tips to Smash Your Peak Season”.
Earlier this year Mary Meeker’s Internet Trends Report highlighted how the Facebook Newsfeed is becoming a targeted storefront with curated, browsable and shoppable content. Our Advertising Week New York panel brought together three of our customers to discuss the transformation with our CEO Kristo Ovaska.
We’re hiring Product Designers!
Our full stack engineering teams design the features they build, which means developers deploy changes to our user interface every day. As the headcount of our engineering team increases, and we release more features than ever before, a well-functioning design process becomes a top priority. Here’s how we’re tackling the challenge.
Limited time offers and flash sales can be an effective way to drive revenue, particularly during seasonal holidays and festivities. Most flash sales last for 24 hours or less, so the campaigns promoting them are short-lived, too. Maximizing performance within such narrow timeframes requires a different campaign management approach compared to longer campaigns.