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September 24, 2025

AI in Advertising: What Consumers Expect in 2025

KEY FINDINGS:
Consumers see AI in ads every day, but most still say they don’t feel personal. Our new consumer study reveals how people actually feel about AI in ads, where brands might be missing the mark, and what they must get right to earn attention… and impact.

Download the report to uncover:

  • 70% of consumers say their use of AI has increased in the past 12 months
  • 91% say AI already influences the ads they see
  • Only 21% trust ads made entirely by AI, but 73% are open to AI-assisted ads — only if they feel relevant
  • How many feel manipulated when AI is hidden, and how many feel reassured when it’s disclosed

September 24, 2025

AI in Advertising: What Consumers Expect in 2025

KEY FINDINGS:
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Download the report to uncover:

  • 70% of consumers say their use of AI has increased in the past 12 months
  • 91% say AI already influences the ads they see
  • Only 21% trust ads made entirely by AI, but 73% are open to AI-assisted ads — only if they feel relevant
  • How many feel manipulated when AI is hidden, and how many feel reassured when it’s disclosed

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KEY FINDINGS:

Honestly, we'd rather just show you.

Chat with our team to see how Smartly transforms the fragmented advertising ecosystem into something suspiciously manageable.