ADVANCE 2025 Agenda
Unfiltered. Unmissable. Unbelievably Accessbile.
Fluffy content doesnt fly here.This is the stuff brands are actually acting on.
Agenda
8:00 am - 9:00 am
Doors Open
8:00 am - 7:00 pm
Smartly Bolt Bar
Get hands-on with the future of video advertising at the Smartly Bolt Bar. Try our latest Video AI tools, meet the experts behind them, and preview what’s next, with real access to the tech, people, and ideas powering smarter, faster creative at scale.
8:00 am - 7:00 pm
Partner Activations
9:00 am - 9:15 am
Welcome
Speaker
Laura Desmond
CEO, Smartly
9:15 am - 9:35 am
The Velocity Shift: Moving Brands from Legacy to Leading Edge
What does it take to future-proof an iconic brand? In this dynamic exchange, Marc Pritchard, Chief Brand Officer at Procter & Gamble, and David Droga, CEO of Accenture Song, explore how category-defining companies are being reengineered for the next era of growth.
9:35 am - 10:00 am
The New Era of Advertising: What’s Now, What’s Next
Advertising is evolving fast. In this session, marketing leaders explore how top brands are blending storytelling with performance, creativity with accountability—and building smarter campaigns that don’t just look good, they drive real results.
Speakers
Andy Webb
Sr. Director,
Global Marketing Channels, Uber
Global Marketing Channels, Uber
Brian Borkowski
CMO, Fox Corporation
Brianna Gays
SVP, Brand Marketing and
Communications, Smartly
Communications, Smartly
10:00 am - 10:30 am
A New Way Forward: Storytelling at the Intersection of Brand, Culture & Technology
Storytelling is evolving—driven by truth, identity, and connection. This session explores how brands are fueling authentic stories through community, culture, and tech, and why in the age of AI, real storytelling still matters more than ever.
Speakers
Gigi Pritzker
Founder, Madison
Wells Media
Wells Media
Stephanie Wittels Wachs
Co-founder & Chief Creative
Officer, Lemonada
Officer, Lemonada
Jae Goodman
CEO & Founder,
Superconnector Studio
Superconnector Studio
Amanda Kelso
CEO, Sundance Institute
10:30 am - 11:00 am
Networking Break
11:20 am - 11:50 am
Generation Rewired: Innovating for the Consumers Who Move Faster
A new generation of consumers demands speed, relevance, and values-first engagement. Hear how leading brands are evolving to meet the moment, where personalization, agility, and innovation aren’t nice-to-haves, they’re the new baseline.
11:50 am - 12:15 pm
Advertising Reimagined: Why Real Relationships Matter More Than Ever
Today’s consumers crave brands that reflect their values and culture. In this candid conversation, Snap’s CEO shares how human-centered design, empathy, and innovation can help brands build deeper, lasting connections in a fast-moving world.
Speakers
Evan Spiegel,
Co-Founder & CEO, Snap Inc
Laura Desmond
CEO, Smartly
12:15 pm - 1:00 pm
Lunch
1:00 pm - 1:40 pm
Advertising for Good: The Role of AI in Shaping Responsible Innovation
As AI transforms advertising, leaders from Amazon, Google, Meta, Pinterest, Spotify, and TikTok explore how to balance performance with responsibility, driving personalization, trust, and real impact while navigating innovation, wellbeing, and ethics.
Speakers
Alan Moss
VP, Global Advertising
Sales, Amazon
Sales, Amazon
Bill Watkins
CRO, Pinterest
Tara Walpert Levy
VP, Americas, Youtube
Khartoon Weiss
VP, GM, NA & Global,
Global Business Solutions,TikTok
Global Business Solutions,TikTok
Judy Toland
VP, Global Audience
Marketing, Meta
Marketing, Meta
Laura Desmond
CEO, Smartly
1:40 pm - 2:00 pm
The Future of Pharma Has Arrived: Advertising at the Speed of Science
Healthcare is evolving fast, and so is advertising. Pfizer is rewriting healthcare marketing with data-driven storytelling and AI-powered personalization. This session reveals how purpose, performance, and innovation come together in breakthrough campaigns.
Speakers
Susan Rienow
Global Chief Marketing Officer,
Pfizer
Pfizer
Anil Chakravarthy
President, Digital Experience Business
and Worldwide Field Operations, Adobe
and Worldwide Field Operations, Adobe
2:00 pm - 2:30 pm
Power Shifts: Women Leading the Charge in Media and Creativity
In a fast-changing industry, women are leading the charge. Hear top women from media and creative agencies share how they’re transforming advertising, rethinking agency models, championing diverse talent, and reshaping brand storytelling and the media landscape.
Speakers
Julie Eddleman
Global Chief Commercial Officer,
DoubleVerify
DoubleVerify
Sarah Kramer
Global and U.S. CEO,
Spark Foundry
Spark Foundry
Jaime Robinson
Co-Founder and
Chief Creative Officer
Chief Creative Officer
Christina Hanson
CEO, OMD USA
Emily Del Greco
COO, WPP Media
Breakout
2:45 pm - 3:20 pm
From Prompt to Performance: Unleashing Creative Potential with AI
Welcome to the era of intelligent creative where data, design, and decision-making converge to deliver work that performs. This session explores how AI is removing legacy production barriers and unlocking new possibilities for personalization, speed, and scale.
Armed with billions of creative signals, marketers can now generate and optimize assets in real time elevating both craft and outcomes without sacrificing efficiency. Join us for a look at how AI is enabling a more adaptive, responsive, and creatively ambitious future, one where every idea is informed, intentional, and built to deliver.
Armed with billions of creative signals, marketers can now generate and optimize assets in real time elevating both craft and outcomes without sacrificing efficiency. Join us for a look at how AI is enabling a more adaptive, responsive, and creatively ambitious future, one where every idea is informed, intentional, and built to deliver.
Breakout
2:45 pm - 4:20 pm
Creativity Breakouts
The Creativity Track shows how top brands use AI to create smarter, faster, and more meaningful stories. Discover how data, design, and decisions combine to scale platform-native creative, optimize in real time, and unlock speed, personalization, and impact.
Breakout
2:45 pm - 4:20 pm
Commerce Breakouts
The Commerce Track reveals how AI is reshaping the path to purchase, turning attention into action with smart media, adaptive measurement, and personalized creative. Leading brands are closing the gap between storytelling and sales with agility and precision.
Breakout
2:45 pm - 3:20 pm
Commerce Breakout Session: TikTok
Breakout
3:20 pm - 3:55 pm
Creativity Breakout Session
Breakout
3:20 pm - 3:55 pm
From Attention to Action: How AI Is Reshaping the Path to Purchase
This session explores how forward-thinking companies are leveraging AI to build seamless, high-performing commerce experiences, turning real-time interactions into measurable outcomes. From intelligent media targeting to in the moment decisioning and messaging-native formats like conversational ads, we’ll examine how innovation at the intersection of tech and advertising is reshaping the path to purchase and powering a new era of performance-driven brand experiences.Welcome to the era of intelligent creative where data, design, and decision-making converge to deliver work that performs. This session explores how AI is removing legacy production barriers and unlocking new possibilities for personalization, speed, and scale.
Breakout
3:55 pm - 4:20 pm
Creativity Breakout Session: Snap
Breakout Session 3
3:55 pm - 4:20 pm
Commerce Session 3
4:35 pm - 5:05 pm
The Heart of Growth: Leading with Purpose in a Performance World
Learn how Unilever’s iconic brands scale by staying true to purpose, championing equity, sustainability, identity, and community. A blueprint for brands that perform and resonate, proving real growth starts with clear values.
Speaker
Esi Eggleston-Bracey
Chief Marketing, Growth Officer,
Unilever
Unilever
5:25 pm - 5:50 pm
The voice that redefined alt-pop.
Live on our stage.
Live on our stage.
From winning Grammys to blending sound and code, our featured artist is pushing music’s boundaries with AI. Join them on stage as they share how they’re shaping the future of the industry through innovation and creativity.
5:50 pm - 7:00 pm
Happy Hour
Shape the future of advertising with us
One day. 500+ leaders. Big ideas, bold strategies, and real conversations you won’t find anywhere else. You belong in the room.
