Agenda

Fuel your morning before ADVANCE at an exclusive TikTok breakfast. Designed to foster meaningful connections and insightful conversations, this intimate gathering brings together leaders shaping the next era of advertising.

Laura Desmond opens ADVANCE with a look at the trends shaping the future of marketing and the conversations that will define the day.

The marketing playbook is being rewritten by creators, platforms, and changing consumer habits. The Chief Marketing Officers from Snapchat, The New York Times, and DoorDash discuss where brands should invest, what still drives differentiation, and how the role of marketing is changing.

Discovery is changing, and so are consumer expectations. Hear from Pinterest CEO Bill Ready and Laura Desmond on how AI is reshaping the path from inspiration to action, and what it means for brands competing for attention.

The creator economy is not just a trend. With YouTube, it’s become a cornerstone of global culture and commerce, built on the ultimate currency: creator credibility. Join Mary Ellen Coe, YouTube’s Chief Business Officer, alongside a top YouTube creator to unpack the modern economics of creator marketing and why this credibility thrives on the platform. Together, they will dive into the trusted connections creators are building with high-intent audiences, and how brands can lean into this to see measurable results. Stay tuned for the announcement of the creator.

Every marketing leader is making the same decisions: where people create the most value, where AI should take over, and how teams need to evolve. Hear how leaders are redesigning their organizations, rethinking roles, and preparing for a future where humans and agents work side by side.

When technology becomes widely available, competitive advantage shifts elsewhere. Leaders from the world's top agencies discuss what clients will value most in the years ahead, and how strategy, creativity, and execution are evolving as AI changes the economics of marketing.

For years, performance marketing was defined by targeting, optimization, and media efficiency. That era is ending. Today's highest-performing brands don't start with campaigns, they start with culture. They identify consumer signals earlier, transform them into creative that people genuinely want to engage with, and use AI to continuously learn, adapt, and scale what resonates.
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Join leaders from TikTok, SharkNinja, and athlete/creator Chari Hawkins for a conversation on how the relationship between creativity, technology, and performance is being rewritten.

An invite-only Product Roundtable hosted by Snapchat exploring how Sponsored Snaps can turn chat into a powerful, high-engagement part of the media mix—bringing brands closer to consumers through creator-led storytelling and full-funnel activation

AI has made it faster and easier to produce more creative. But volume alone doesn’t drive performance. This 30-minute session explores how brands can connect creative, media and performance signals to predict what will work, accelerate iteration and continuously improve what they make next, turning creative from a production output into a true performance driver.

B2B buying has changed faster than the playbooks built to serve it, and the buyer is now in control. This session introduces Buyability: ensuring your business is the right choice for the buying group by being discoverable, credible, and winnable. Drawing on research from LinkedIn and Bain, you'll leave with a practical framework for earning preference with humans and machines, compounding trust by getting others to share your story, and giving an entire buying group the confidence to say yes.

The demand for video continues to accelerate, putting pressure on marketers to produce massive asset volume while protecting the creative craft and brand identity that drive results. Join leaders from Google, ESPN, and Smartly as they examine what it takes to meet the AI moment on YouTube. Through real-world lessons in building for the platform, scaling value with AI, and navigating organizational transformation, this session offers a practical blueprint for turning creative into your most powerful performance multiplier.

The next era of marketing performance isn’t about optimizing campaigns faster. It’s about building the intelligence, infrastructure and operating models to make better investment decisions from the start. This 30-minute session will explore how marketing leaders are moving from reactive optimization toward a more predictive approach to performance - bringing together AI, measurement and cross-channel intelligence to determine where to invest, when to shift, and what will drive meaningful business growth.

The marketers rewriting the growth playbook didn't start on television — they started in feeds, search bars, and social platforms. Now they're scaling to the biggest screen in the house, and the results are changing how the industry thinks about CTV. In this session, leaders from Roku, Smartly, and Butler/Till unpack what actually happens when digital-native brands bring their performance mindset to streaming: how they plan, buy, measure, and optimize on CTV using the same instincts that made them lethal on small screens.

Creating marketing content has never been easier, faster or more scalable. But as generative AI floods every channel with more content than ever before, the real challenge lies in earning meaningful participation.The next era of performance marketing will be won by the brands who stand out by creating authentic conversations, fostering community, and building trust with customers. This session explores why community conversations are emerging as one of marketing's most valuable performance signals, how the definition of performance is evolving beyond traditional metrics, and what marketers need to do today to stay competitive in an AI-powered world.

Paid media reaches billions of people every day. Leaders from Snapchat, Meta, Google, Reddit, and Pinterest discuss how that reach can support trusted information, strengthen communities, and create positive impact alongside business results.

The sessions are over. The conversations aren’t. Grab a drink, find someone you didn’t get to meet, and stick around for one last round at ADVANCE.

Continuing the conversation post event, Pinterest will co-host an invite-only dinner just steps away from ADVANCE. Centered around the theme of “Celebrating Great Partnerships", this intimate setting brings together marketing leaders for an evening dedicated to strengthening connections and fostering community.