Partners

Fospha is the only always-on, full-funnel measurement platform for enterprise and fast-growing eCommerce brands. Powered by Bayesian Media Mix Modeling, they deliver daily, ad-level insights that reveal the true incremental impact of marketing across DTC, Amazon, and TikTok Shop. With Fospha, brands move beyond outdated attribution - capturing the value of impressions, views, and halo effects that actually drive growth for D2C brands. Customers use Fospha to:

• Protect and grow budgets by proving media’s full contribution
• Optimize spend daily with causal, ad-level insights
• Forecast returns with rigorous, scenario-based modeling

Customers are on average 30% more efficient than the market, lowering CAC while scaling across channels. They bridge the gap between attribution and MMM - giving growth teams the speed and confidence to act every day.

Fospha is the only MMM that plugs into Smartly PBA, automating full-funnel, cross-channel optimization so no profitable growth opportunity is missed. Every test to date proving incremental impact. Launching in the coming weeks: register interest here.