ADVANCE  | September 29, 2026 | NYC

Less conference.
More real-world solutions.

ADVANCE is the executive forum where the industry's top leaders gather to tackle AI, creativity, measurement, and meaningful growth. We skip the AI hype in favor of honest conversations and practical frameworks you can put to work immediately.
Busy event registration desk with staff and attendees interacting, with Smartly Advance signage in the background and floral decorations.
Audience seated in rows inside a bright indoor venue with slanted glass ceiling and purple banners.
Panel discussion on stage with five speakers seated in front of a purple Smartly Advance backdrop showing their names and titles.
Panel discussion titled "Advertising Reimagined" with six speakers seated on white chairs in front of a large screen.
Busy event registration desk with staff and attendees interacting, with Smartly Advance signage in the background and floral decorations.
Audience seated in rows inside a bright indoor venue with slanted glass ceiling and purple banners.
Panel discussion on stage with five speakers seated in front of a purple Smartly Advance backdrop showing their names and titles.
Panel discussion titled "Advertising Reimagined" with six speakers seated on white chairs in front of a large screen.
Crowded networking event with people mingling in a glass-walled room overlooking a city skyline.
Woman wearing striped jacket and speaking enthusiastically from a seated position on stage.
Four panelists engaged in conversation on stage with purple curtain backdrop at a conference.
Group of event attendees laughing and socializing with name badges visible, one woman holds a phone and a drink.
Two people sitting on white chairs on stage against a purple background, holding hands and smiling.
Audience members attentively listening during a panel discussion at a conference event.
Crowded networking event with people mingling in a glass-walled room overlooking a city skyline.
Woman wearing striped jacket and speaking enthusiastically from a seated position on stage.
Four panelists engaged in conversation on stage with purple curtain backdrop at a conference.
Group of event attendees laughing and socializing with name badges visible, one woman holds a phone and a drink.
Two people sitting on white chairs on stage against a purple background, holding hands and smiling.
Audience members attentively listening during a panel discussion at a conference event.
Panel discussion on stage about New York Times blending creativity and performance on Snapchat with three speakers.

ADVANCE was designed for leaders responsible for performance, creative, media, or marketing intelligence outcomes. You’ll: 

  • Be inspired by those successfully navigating AI, measurement, and constant change with confidence
  • Learn how to move faster without giving up control or brand governance
  • Get practical answers, not just conference talking points
  • Meet other leaders who will both challenge and inspire you
  • Discover how to balance creativity with accountability
  • Leave knowing how to scale responsibly without sacrificing quality

Where meaningful connections lead to measurable outcomes.

ADVANCE isn’t about watching the future of marketing from the sidelines.  It’s about challenging assumptions, sharing what actually works, and giving you the connections, strategies, and confidence you need to drive measurable growth. 

Across keynotes, breakouts, and conversations with others, you’ll hear what senior leaders are doing now to build connected systems, strengthen governance, and prove impact with confidence.

The most memorable conversations
are always on the agenda.

Some of the best ideas happen over coffee, between sessions, or when someone says, "We're dealing with the exact same thing." ADVANCE is designed to bring together the people worth meeting, and give you the time to actually talk.

Brand Leaders

Talk with top marketing leaders inside some of the world's most influential brands. Compare what's working, what's changing, and what's keeping you up at night.

Agency Leaders

Meet the strategists and operators helping brands navigate AI, creativity, measurement, and transformation. And learn how they're preparing clients for what's next.

Platforms & Tech Partners

Connect with the people building the tools shaping marketing right now. Go beyond product demos to discuss where the industry is headed and what to focus on now. 

The Smartly Bolt Bar:
Practical AI. Real marketing challenges.

Get face time with Smartly’s product experts, experience with our most powerful tools, and personalized guidance to unlock new creative and performance gains, faster. 

Learn From the Success of Other Top Brands

Alongside the conversations on stage, explore six real case studies that show how leading brands are putting AI, creativity, media, and intelligence to work in the real world. It is a chance to see what others are doing, compare approaches, and come away with ideas you can actually use.

See Smartly in Action

Go beyond the conversation and get hands-on with the Smartly platform. Explore the tools behind smarter creative and media workflows, see key capabilities in action, and discover practical ways Smartly can help your team move faster and drive better performance.

Get Face Time With Smartly Experts

Bring your questions, challenges, and ambitions straight to the people who know Smartly best. Our product experts will be on hand for one-on-one conversations, personalized guidance, and practical ideas to help you get more from AI, creativity, media, and intelligence.

Not just speakers. Practitioners. 

Meet the CMOs, creators, agency leaders, platform executives, and AI pioneers redefining how modern marketing works.

These aren't polished keynote speeches or recycled conference talking points. They're candid conversations about what's changing, what's working, and what every marketing leader should be thinking about next.

Check out the brands attending this year

750+

Attendees

Two men smiling and holding microphones while seated on stage at an event.
45+

CEOs

Man smiling, holding a purple Smartly Advance sign paddle at an event entrance with multiple Smartly Advance logos behind him.
55+

Industry Speakers

Crowded networking event with people mingling in a glass-walled room overlooking a city skyline.

The Next Era of Advertising Gets Decided on Sept 29th
Don’t Miss It.

Spring Studios | NYC