Facebook launched Dynamic Ads for Travel (DAT) — its dynamic retargeting solution for the travel industry — in May 2016. Advertisers transitioning from their old Dynamic Ads for Products campaigns to the new travel-specific version have seen improvements in campaign performance following the move.
DAT initially only supported advertising hotels based on user interactions on the advertiser’s website, but it was a lesser-known fact that it could be also used to intelligently cross-sell hotels to people who have interacted with flights. Now, Facebook has released destination catalog, which adds the possibility to advertise destinations and flights with DAT. This post delves into these opportunities.