Krista Kauppinen

New Collection Ad Format Combines Product Discovery and Sales

By Krista Kauppinen on March 27, 2017

Collection - Facebook’s new mobile-only ad format - combines a prominent video or image with four related product images in the News Feed, which quickly and seamlessly opens into a full-screen shopping experience with up to 50 products. Creating a collection is easy — just upload video or imagery, and products are automatically pulled from a product catalog.  

Kristo Ovaska

How to Build a Culture to Maximize Product Development Speed

By Kristo Ovaska on March 6, 2017

In less than 3 years, we’ve grown to a globally recognized Facebook Marketing Partner, helping the largest online companies to acquire and retain customers online. We’re growing over 10% month-over-month extremely profitably, facilitating over 1B in annualized ad spend, and serving some of the largest online businesses globally, like eBay, Skyscanner and Lazada Group. One of the reasons why we’ve been able to grow this fast is the culture we’ve built to maximize product development speed.

Siiri Hakulinen

What Does “Being Close to Customers” Mean to a Data Scientist?

By Siiri Hakulinen on February 10, 2017

Markus, a data scientist at Smartly.io, develops new product features together with our most advanced customers. He gets kicks out of solving complex problems, building easy-to-use solutions, and giving aha moments to people around him.

Joel Mertanen

How to Migrate from Angular to React Without a Massive Rewrite

By Joel Mertanen on February 8, 2017

The user interface of Smartly.io’s SaaS application was started as an Angular-based single page application back in 2013. We chose Angular, because it was an all-in-one solution and it had a seemingly straightforward data flow, which allowed rapid development and experimentation. Lately, we’ve been seeking ways to renew our front end stack without compromising our development speed or customer satisfaction.

Markus Ojala

How Facebook Bidding Works and How to Get Conversions

By Markus Ojala on January 30, 2017

Understanding how the Facebook ad auction works helps performance marketers to drive more conversions. Highlighting some of the best parts of Facebook's Advertiser Help Center, we put together this short guide to bidding best practices.

Jukka Heinonen

Engineer.io— A Day of Learning and Teaching for Developers

By Jukka Heinonen on December 8, 2016

Recently, we packed our 30-person developer team into a bus and drove them into the middle of nowhere for a one-day offsite. We wanted to take ourselves out of the day-to-day working environment, and focus on learning—and teaching—new skills and knowhow. Smartly.io’s first ever Engineer.io was a success.

Miikka Holkeri

Step up your Dynamic Ads for Travel Game with Cross-selling and Destinations

By Miikka Holkeri on November 3, 2016

Facebook launched Dynamic Ads for Travel (DAT) — its dynamic retargeting solution for the travel industry — in May 2016. Advertisers transitioning from their old Dynamic Ads for Products campaigns to the new travel-specific version have seen improvements in campaign performance following the move.

DAT initially only supported advertising hotels based on user interactions on the advertiser’s website, but it was a lesser-known fact that it could be also used to intelligently cross-sell hotels to people who have interacted with flights. Now, Facebook has released destination catalog, which adds the possibility to advertise destinations and flights with DAT. This post delves into these opportunities.

Juuso Mäyränen

How We Scaled Our Architecture to Handle Thousands of Image Rendering Requests per Second

By Juuso Mäyränen on October 26, 2016

Automation is becoming more and more prevalent in the world of online advertising. Online shopping sites may have tens of millions of products in their product catalogs, and making ads for these products manually is simply not feasible. A key part of automation is feed-based advertising, where ads get created automatically based on files containing product information such as names, descriptions, prices, pictures and so on. This blog post describes how we built the infrastructure to handle the volume of image rendering requests our advertising automation requires.

Matti Junila

Festive Season Insights for South East Asia

By Matti Junila on October 14, 2016

The biggest sales season of the year has already kicked off - the festive season! In South East Asia the season starts quite early and consists of many big sales days, like Singles Day on November 11th, Double Twelve on December 12th and of course Christmas, December 25th. Here are our tips to make it a successful one.

Ilona Pitkänen

Smartly.io Summer Squad 2017 — why should you join?

By Ilona Pitkänen on October 7, 2016

Last summer saw the first ever Smartly.io Summer Squad, when Antti, Anton, Arash Roope and Siiri joined the team. Now, we're looking for brilliant young talents to squad up for 2017. We’ve collected a few questions and answers on Summer Squad that you might want to check out. Hope you find these useful and they provide an extra pinch of motivation to apply!