At Smartly.io, we strongly believe that recruiting is the third crucial startup skill, right after building a great product with an excellent market fit and scaling customer acquisition through outstanding sales and marketing. This is why we put a lot of time, brainpower and enthusiasm into attracting the brightest talent and building a five-star team.
A great creative is relevant and catches the eye. So why use static ads when you can show familiar items to grab attention and ensure accuracy with user-level recommendations of Dynamic Ads?
Facebook is expanding the capabilities of Dynamic Ads to support optimization towards mobile app installs. These campaigns are based on the same product catalogs as other Dynamic Ads, using Facebook’s great retargeting & recommendation engine with proven results.
On Facebook, advertisers can bid and pay directly for the final conversion goal, for example, purchases. As such, conversion optimized bidding is one of the most useful and simple features in Facebook marketing. In this blog post, we share our learnings on how to select bid amounts and optimization goals to maximize the results of your Facebook marketing.
Mary Meeker’s annual Internet Trends Report was just recently released. Since it was first published in 2001, its reputation as a must-read overview of where the tech industry is going has only kept growing. It’s mostly US-focused, but a useful peek into what might be coming in other markets too. If you don’t have time to plough through all 200+ slides, here are the highlights. Check out the full presentation below.
We often get asked about how we do bid optimization with Facebook ads. For advertisers used to Google Adwords bidding, Facebook’s bidding options may seem complicated at first. Our approach begins with using a bid that represents the true value of a conversion to the advertiser and refraining from frequent bid manipulations, which may differ from other approaches you have seen. Read on to find out why.
All visitors to your website are not equal. Some visitors have a stronger buying intent than others and recognising who those customers are is not such an easy task. You may want to bid differently or even craft different creatives for these different types of visitors. Facebook’s new Website Custom Audience rules make this easier than ever before.
Python and R are some of the best open source tools for data science. They can be easily used for scripting and custom analysis but running them automatically as part of an online software requires more consideration. At Smartly.io, we’ve been using them both extensively. In this blog post, I’ll share some of our experiences of integrating them in production.
Starting today, Dynamic Products Ads (DPA) are finally available on Instagram, meaning it’s now time to retarget potential customers on Instagram as well as Facebook. Have they seen one of your products but not yet added it to their cart? Have they added your product to their cart but not yet purchased it? Follow their intent and move them up the funnel, by showing them the right creative in the right placement – which now includes Instagram.
For a year now, advertisers have been able to achieve unparalleled performance with Facebook’s Dynamic Ads for Products, the retargeting solution built especially for eCommerce. To better serve the specific needs of the travel industry, Facebook is launching a new product – Dynamic Ads for Travel (DAT). We are thrilled to be offering DAT for Facebook and Instagram through Smartly.io right from the launch.
Advertising campaigns have many steps, but creating content and distributing it to the right audiences are always there, no matter whether you’re prospecting for new customers or growing the value of existing ones. Making these two steps less work-intensive leaves you with more time to concentrate on and refine other parts of your marketing strategy to drive greater value.
One of the great things about Facebook advertising is how effectively the platform optimises for your objectives right out of the box. But to get further ahead, Facebook advertisers need to understand their key success metrics, and this is much easier when you’re able to make statistically valid comparisons between various tactics and strategies. The Ad Studies feature is designed to make such comparisons easy by sorting members of your audience randomly into different study groups. In this post we’ll take a closer look at this feature and why it matters, before discussing best practices and some examples.
Finding the best way to allocate a campaign’s budget between multiple ad sets can be difficult and time-consuming. Our Predictive Budget Allocation, which was initially released last summer, uses machine learning to automate this work for you. In this blog post we'll look at recent improvements that make it even better. Using Predictive Budget Allocation remains as easy as it's always been: you only have to choose the goal that Predictive Budget Allocation should optimize towards.
Facebook launched cross-sell and upsell campaigns for dynamic product ads a few months ago. They’re great ways to increase your customer lifetime value by leveraging Facebook’s behavioral data. We’ll cover some innovative and advanced ways of using this feature and optimizing performance. Let’s check out a few examples first:
Every company with an online presence will face the question of whether to build an in-house online marketing team or to outsource to a specialised agency. The question first pops up when starting online marketing operations, but may become relevant later on, as marketing needs and goals change over time.
With the newly launched Facebook Engagement Audiences, you can create custom audiences based on people who’ve watched or completed certain videos. In addition to being a powerful remarketing technique, this also means that telling stories with sequenced videos is no longer exclusive to just reach and frequency buying, but can also be achieved with the flexible budgets and bids of normal campaigns.
Editor’s note: The original blog post was published in June 2015. We’ve since opened an office in Singapore, which made it possible for us to launch 24/5 customer service.
It’s the biggest sales season of the year. Here’s a quick list of Facebook and Instagram advertising tips from our Account Managers. Much of what we wrote on this topic last year about retargeting to your most valuable website visitors, understanding lifetime value and beating holiday ad fatigue still holds true, so they’re also worth a look.
After five years of coding professionally for a consulting companies, I didn’t initially think I would even want to work for a startup. Then I saw an ad on Facebook for Smartly.io Fast Track, solved the challenge and got invited to lunch. After a couple of lunches with different people at Smartly.io, I was pretty convinced that this company would be a great place to work. Now it’s been five weeks since I joined Smartly.io and I wanted to write about the main differences I’ve found in working for a startup compared to a consulting company.
Digital advertising impact is created by an interaction between multiple channels. This means it can sometimes be difficult to track your online sales funnel and interpret analytics. Attribution modeling is about understanding which ads, referrals and searches played a role in getting a customer to convert. Here are answers to some of the most commonly asked questions about Facebook attribution.
Dynamic Product Ads are an effective tool for retargeting customers with ads of products they viewed while visiting your site or mobile app, but how do you grow your online sales funnel and get more qualified leads? In other words, how can you reach new people and show them the products that they’re most likely to buy from you? Automated Ads is a little known advanced feature designed for this purpose. Here’s a short overview of how it works.
Facebook just changed the way bidding is selected – so where did the oCPM go? The answer is that it didn’t go anywhere. The bidding interface has just been changed to be easier to use in future, and the algorithms used are still exactly the same. This blog post explains in three steps how the bid optimization should be done now.