As Facebook continues to diversify its ad formats and placements, it’s a great time to rethink your creative strategy beyond the tried-and-tested News Feed and try something new – namely Messenger advertising. The popular messaging platform boasts over 1.3 billion users worldwide, so it’s well worth the consideration as an advertising channel. Read on to uncover the opportunities on Messenger to help you reach mobile consumers wherever they are.
The Holy month of Ramadan is just around the corner. Ramadan is a time for giving, thankfulness, reflection and family - and also one of the most important marketing periods for brands around the world, particularly in the Middle East and Asia-Pacific.
Social video advertising spend is projected to reach $4 billion this year, Instagram Stories has over 300M active users, and it’s hard to go a week without seeing a trend piece on how “video has gone vertical”. This poses both exciting opportunities and practical challenges for digital advertisers. How to adopt video advertising at scale in a feasible manner?
“Smartly.io’s DoubleClick integration allows us to compare the performance of Facebook advertising to other channels. While we previously relied on Google Analytics data, the integration now allows us to get a more accurate comparison of the channels – without manually setting up the DoubleClick tracking tags for each campaign. Now we can also leverage DoubleClick data to optimize Facebook campaigns and build reports.“
Miikka Hoskonen, Performance Marketing Manager, iProspect
I want to share some of Ruby tricks with you that I have collected over the past few years. I hope that I’ll be able to add a few bits of new knowledge to your current Ruby toolkit.
I dare you try to solve these seven challenges without any documentation or irb at first. All code in this blog post is intended to be run using Ruby 2.5.0 or a more recent version.
Performance marketers live and breathe data and often base their decisions on campaign performance. Yet, creative teams are often left to rely on imagination and product information to create campaign assets. How can advertisers bring data and creative one step closer and craft ads that are not only imaginative, but effective, too? Learn how our creative team uses actionable insights to design beautiful digital advertising.
Smartly.io Connect events are exclusive events around the world that bring together the brightest minds in digital advertising. In October, we invited advertisers in London to join us for talks, panels, workshops, and networking. For those of you that missed the event, don’t worry! We’ve compiled the top highlights and insights below. And, we will have a Smartly.io Connect in London in March among many other Connects that you can attend in 2018!
With technological advances, shopping habits have undergone massive changes. We are shopping anywhere, anytime, and on any device. Smartly.io brought together Línio, Innovasport, and Facebook for a panel discussion to talk about the newsfeed as the new storefront at Advertising Weeks' first LATAM edition in Mexico City.
Hundreds of marketers and advertisers got together in the vibrant capital of Mexico for the first edition of Advertising Week LATAM. Aside from sunshine, beautiful architecture, and exquisite food, participants enjoyed inspiring and insightful talks and panel discussions covering everything from the future of video to how to stay relevant in our fast-paced world. We hope to see you all at the upcoming Advertising Weeks, but until then, we’ve compiled some of the highlights and learnings for all of you who could not make it to Mexico City.
