Collection - Facebook’s new mobile-only ad format - combines a prominent video or image with four related product images in the News Feed, which quickly and seamlessly opens into a full-screen shopping experience with up to 50 products. Creating a collection is easy — just upload video or imagery, and products are automatically pulled from a product catalog.
In less than 3 years, we’ve grown to a globally recognized Facebook Marketing Partner, helping the largest online companies to acquire and retain customers online. We’re growing over 10% month-over-month extremely profitably, facilitating over 1B in annualized ad spend, and serving some of the largest online businesses globally, like eBay, Skyscanner and Lazada Group. One of the reasons why we’ve been able to grow this fast is the culture we’ve built to maximize product development speed.
The user interface of Smartly.io’s SaaS application was started as an Angular-based single page application back in 2013. We chose Angular, because it was an all-in-one solution and it had a seemingly straightforward data flow, which allowed rapid development and experimentation. Lately, we’ve been seeking ways to renew our front end stack without compromising our development speed or customer satisfaction.
Recently, we packed our 30-person developer team into a bus and drove them into the middle of nowhere for a one-day offsite. We wanted to take ourselves out of the day-to-day working environment, and focus on learning—and teaching—new skills and knowhow. Smartly.io’s first ever Engineer.io was a success.
Facebook launched Dynamic Ads for Travel (DAT) — its dynamic retargeting solution for the travel industry — in May 2016. Advertisers transitioning from their old Dynamic Ads for Products campaigns to the new travel-specific version have seen improvements in campaign performance following the move.
DAT initially only supported advertising hotels based on user interactions on the advertiser’s website, but it was a lesser-known fact that it could be also used to intelligently cross-sell hotels to people who have interacted with flights. Now, Facebook has released destination catalog, which adds the possibility to advertise destinations and flights with DAT. This post delves into these opportunities.
Automation is becoming more and more prevalent in the world of online advertising. Online shopping sites may have tens of millions of products in their product catalogs, and making ads for these products manually is simply not feasible. A key part of automation is feed-based advertising, where ads get created automatically based on files containing product information such as names, descriptions, prices, pictures and so on. This blog post describes how we built the infrastructure to handle the volume of image rendering requests our advertising automation requires.
The biggest sales season of the year has already kicked off - the festive season! In South East Asia the season starts quite early and consists of many big sales days, like Singles Day on November 11th, Double Twelve on December 12th and of course Christmas, December 25th. Here are our tips to make it a successful one.
Last summer saw the first ever Smartly.io Summer Squad, when Antti, Anton, Arash Roope and Siiri joined the team. Now, we're looking for brilliant young talents to squad up for 2017. We’ve collected a few questions and answers on Summer Squad that you might want to check out. Hope you find these useful and they provide an extra pinch of motivation to apply!