Matti Junila

Festive Season Insights for South East Asia

By Matti Junila on October 14, 2016

The biggest sales season of the year has already kicked off - the festive season! In South East Asia the season starts quite early and consists of many big sales days, like Singles Day on November 11th, Double Twelve on December 12th and of course Christmas, December 25th. Here are our tips to make it a successful one.

Ilona Pitkänen Summer Squad 2017 — why should you join?

By Ilona Pitkänen on October 7, 2016

Last summer saw the first ever Summer Squad, when Antti, Anton, Arash Roope and Siiri joined the team. Now, we're looking for brilliant young talents to squad up for 2017. We’ve collected a few questions and answers on Summer Squad that you might want to check out. Hope you find these useful and they provide an extra pinch of motivation to apply!

Kristo Ovaska

Why Fly 89 Employees to Greece — the Offsite

By Kristo Ovaska on September 28, 2016

Four times a year hosts, an all-hands strategy day where we discuss and make decisions about how we can reach our goals of creating a world-class product and service for our customers, and building a flourishing company culture. Two weeks ago, the teams from Helsinki, Berlin, San Francisco, New York and Singapore were reunited under the Greek sun for our first 2-day Offsite.

Siiri Hakulinen

Maximizing learning at — Miikka’s story

By Siiri Hakulinen on September 13, 2016

When opened its first overseas office in San Francisco last fall, Miikka was one of the first Smartlies to start working on opening North and Latin American markets for the company. We sat down for lunch and a chat in Hayes Valley, and Miikka shared his story — a story that rather perfectly illustrates how quickly you get responsibility and how fast you can grow at

Miikka joined the company about a year ago as a 24-year-old Industrial Engineering and Management master's student, with a heart beating for tech and code, and a wish to learn sales and marketing. Before joining, he worked as a developer and Scrum Master for a small company for two years alongside studies. “There I realized that in smaller, agile teams, you have less bureaucracy and overhead, and you get more responsibility. Once I started eyeing other opportunities, I was determined to find a place where I could develop quickly through fast execution and challenging projects.”

Jose Kantola

Advanced matching in Facebook Pixel - what and why?

By Jose Kantola on September 5, 2016

Facebook launched an advanced matching feature in their conversion pixel (known as the Facebook Pixel) that enables you to send your customer data through the pixel to match more website actions with Facebook users. Why should you, as an advertiser, get excited and implement it right away? I’ll explain this in more detail below, but in a nutshell, it improves your ability to track conversions and can increase advertising reach by 5-25%!

Jose Kantola in Asia - Opportunities to Grow with a Global Ad Tech Company

By Jose Kantola on August 25, 2016 is a global company powered by 90 employees in 5 offices, covering 4 continents: Europe, North America, Latin America and Asia. To better serve our customers in Asia, we opened an office in Singapore early this year. Now, we’re in search of business talents to join our growing team of four in Singapore.

Asia-Pacific is a compelling market for any online advertising company. It’s the world’s leading retail ecommerce market and the number of Facebook Monthly Active Users in the area is increasing quickly. started serving customers in Asia in September last year. First, we handled the customer relations from our HQ in Helsinki, but by the end of the year, the number of our customers in Southeast Asia had grown too big to handle across 5 time zones. As is all about quality customer service, we decided to open an office in Singapore to be able to serve our customers better.

Kristo Ovaska

Top 3 Things that Have Made our First 3 Years Possible

By Kristo Ovaska on August 8, 2016

Earlier this summer, we celebrated the 3rd anniversary of together with the whole team, our families and close friends. In three years, we’ve grown from just two founders into a team of almost 90 professionals. We owe our healthy growth to three things: our amazing team, our great customers and partners at Facebook, and our ethos of maximizing learning at all times.


Elli Leppisaari

Meet the Summer Squad of 2016

By Elli Leppisaari on August 1, 2016

We hired the first ever Summer Squad during the spring, and now they’re hard at work, building software, closing clients and empowering our recruiting. Meet Anton, Antti, Arash, Siiri and Roope - and hear what it’s like to be a Summer Squader at


Jose Kantola

Online Advertising KPIs - What should you measure?

By Jose Kantola on July 28, 2016

Clicks, sessions, likes, engagement, conversions, sales, return on ad spend, lifetime value. Online advertisers today have an overflowing variety of metrics available to measure their campaign performance. Various attribution models add to that complexity, creating a never ending discussion of “how should we measure results?”. My goal in this post is to provide you some guidelines and reasons for moving towards revenue and LTV-based optimization, based on how we at see the most successful advertisers around the world answer the question.

Ilona Pitkänen

How We Hire Great Business Talent

By Ilona Pitkänen on July 14, 2016

At, we strongly believe that recruiting is the third crucial startup skill, right after building a great product with an excellent market fit and scaling customer acquisition through outstanding sales and marketing. This is why we put a lot of time, brainpower and enthusiasm into attracting the brightest talent and building a five-star team.

Miikka Holkeri

Mobile App Install Ads Go Dynamic

By Miikka Holkeri on June 23, 2016

A great creative is relevant and catches the eye. So why use static ads when you can show familiar items to grab attention and ensure accuracy with user-level recommendations of Dynamic Ads?

Facebook is expanding the capabilities of Dynamic Ads to support optimization towards mobile app installs. These campaigns are based on the same product catalogs as other Dynamic Ads, using Facebook’s great retargeting & recommendation engine with proven results.

Markus Ojala

How to Optimize Bidding on Facebook?

By Markus Ojala on June 21, 2016

On Facebook, advertisers can bid and pay directly for the final conversion goal, for example, purchases. As such, conversion optimized bidding is one of the most useful and simple features in Facebook marketing. In this blog post, we share our learnings on how to select bid amounts and optimization goals to maximize the results of your Facebook marketing.

Otto Hilska

Recruiting Young Developers - A Look at Both Sides of the Table

By Otto Hilska on June 15, 2016

Sami Kukkonen is a 22-year-old Economics and Computer Science student, who started working with us at as a Software Engineer four months ago. He’s a beginner golfer and an avid foodie. Here’s a look at why we wanted to hire him and why he decided to join the team.

Krista Kauppinen

Quick Take: KPCB’s Internet Trends Report 2016

By Krista Kauppinen on June 10, 2016

Mary Meeker’s annual Internet Trends Report was just recently released. Since it was first published in 2001, its reputation as a must-read overview of where the tech industry is going has only kept growing. It’s mostly US-focused, but a useful peek into what might be coming in other markets too. If you don’t have time to plough through all 200+ slides, here are the highlights. Check out the full presentation below.

Niko Ahonen's Approach to Facebook Ad Performance Optimization

By Niko Ahonen on May 26, 2016

We often get asked about how we do bid optimization with Facebook ads. For advertisers used to Google Adwords bidding, Facebook’s bidding options may seem complicated at first. Our approach begins with using a bid that represents the true value of a conversion to the advertiser and refraining from frequent bid manipulations, which may differ from other approaches you have seen. Read on to find out why.

Claudio Santori

Should I run my ads on both Facebook and Instagram?

By Claudio Santori on May 24, 2016

One out of every five minutes we spend on our phones is on either Facebook or Instagram.

Marc-Olivier Meunier

What’s New in Facebook’s Website Custom Audiences?

By Marc-Olivier Meunier on May 20, 2016

All visitors to your website are not equal. Some visitors have a stronger buying intent than others and recognising who those customers are is not such an easy task. You may want to bid differently or even craft different creatives for these different types of visitors. Facebook’s new Website Custom Audience rules make this easier than ever before.

Markus Ojala

Experiences in Using R and Python in Production

By Markus Ojala on May 12, 2016

Python and R are some of the best open source tools for data science. They can be easily used for scripting and custom analysis but running them automatically as part of an online software requires more consideration. At, we’ve been using them both extensively. In this blog post, I’ll share some of our experiences of integrating them in production.

Claudio Santori

Dynamic Retargeting and Instagram, Together at Last

By Claudio Santori on May 10, 2016


Starting today, Dynamic Products Ads (DPA) are finally available on Instagram, meaning it’s now time to retarget potential customers on Instagram as well as Facebook. Have they seen one of your products but not yet added it to their cart? Have they added your product to their cart but not yet purchased it? Follow their intent and move them up the funnel, by showing them the right creative in the right placement – which now includes Instagram.

Miikka Holkeri

Dynamic Ads for Travel – Facebook’s New Solution for Hyper Relevant Travel Offers

By Miikka Holkeri on May 10, 2016

For a year now, advertisers have been able to achieve unparalleled performance with Facebook’s Dynamic Ads for Products, the retargeting solution built especially for eCommerce. To better serve the specific needs of the travel industry, Facebook is launching a new product – Dynamic Ads for Travel (DAT). We are thrilled to be offering DAT for Facebook and Instagram through right from the launch.

Gabriel Herrera

Automate Your Sales Funnel in Facebook

By Gabriel Herrera on May 3, 2016

Advertising campaigns have many steps, but creating content and distributing it to the right audiences are always there, no matter whether you’re prospecting for new customers or growing the value of existing ones. Making these two steps less work-intensive leaves you with more time to concentrate on and refine other parts of your marketing strategy to drive greater value.

Ian Janes

Learning Through Real A/B Testing with Ad Studies

By Ian Janes on April 25, 2016

One of the great things about Facebook advertising is how effectively the platform optimises for your objectives right out of the box. But to get further ahead, Facebook advertisers need to understand their key success metrics, and this is much easier when you’re able to make statistically valid comparisons between various tactics and strategies. The Ad Studies feature is designed to make such comparisons easy by sorting members of your audience randomly into different study groups. In this post we’ll take a closer look at this feature and why it matters, before discussing best practices and some examples.

Markus Ojala

Optimizing Conversions with Predictive Budget Allocation

By Markus Ojala on April 8, 2016

Finding the best way to allocate a campaign’s budget between multiple ad sets can be difficult and time-consuming. Our Predictive Budget Allocation, which was initially released last summer, uses machine learning to automate this work for you. In this blog post we'll look at recent improvements that make it even better. Using Predictive Budget Allocation remains as easy as it's always been: you only have to choose the goal that Predictive Budget Allocation should optimize towards.


Tatu Virtanen

Protips for DPA Cross-Sell and Upsell Campaigns

By Tatu Virtanen on March 31, 2016

Facebook launched cross-sell and upsell campaigns for dynamic product ads a few months ago. They’re great ways to increase your customer lifetime value by leveraging Facebook’s behavioral data. We’ll cover some innovative and advanced ways of using this feature and optimizing performance. Let’s check out a few examples first:

Jose Kantola

Best Practices for Structuring DPA Campaigns

By Jose Kantola on March 29, 2016

Does it really matter how I structure my Facebook campaigns? Yes. And it matters a lot when you want to increase your marketing volumes without skyrocketing costs.

Jose Kantola

In-house Team vs Advertising Agency - Which to Choose?

By Jose Kantola on March 23, 2016

Every company with an online presence will face the question of whether to build an in-house online marketing team or to outsource to a specialised agency. The question first pops up when starting online marketing operations, but may become relevant later on, as marketing needs and goals change over time.

Lauri Hynynen

Boost Sales & Tell a Story Using Video Sequencing

By Lauri Hynynen on March 21, 2016

With the newly launched Facebook Engagement Audiences, you can create custom audiences based on people who’ve watched or completed certain videos. In addition to being a powerful remarketing technique, this also means that telling stories with sequenced videos is no longer exclusive to just reach and frequency buying, but can also be achieved with the flexible budgets and bids of normal campaigns.

Lauri Hynynen

Automatic Facebook Page Post Boosting Magic

By Lauri Hynynen on March 17, 2016

Promoting well-performing page posts is a great way to build on your organic reach and bring new prospective customers to your site. We wanted to make it a easier with a bit of automation.

Claudio Santori

The Simple Guide to Using the Facebook Pixel and DPA with Google Tag Manager

By Claudio Santori on March 16, 2016

Facebook Pixels build Custom Audiences from your website traffic. But, what does the Facebook Pixel enable? What is it really? And how do I set it up in Google Tag Manager?

Okko Hakola

A Look Behind the Scenes - 24h Support at

By Okko Hakola on March 3, 2016

Editor’s note: The original blog post was published in June 2015. We’ve since opened an office in Singapore, which made it possible for us to launch 24/5 customer service.