Our co-founders Tuomo Riekki and Kristo Ovaska are serial entrepreneurs who, back in 2013, noticed how advanced marketers were starting to ramp up their Facebook advertising, but the platform was unstable and cumbersome to manage.

Tuomo and Kristo started building automation software to help brands launch and optimize campaigns faster and easier. By the time Smartly.io was up and running, e-commerce brands had discovered Facebook – their complex needs and setups were the perfect fit for Smartly.io. Today, we work with over 600 brands from various industries: travel, retail, e-commerce, agencies, and many more.

From coding custom solutions during client meetings to inviting customers to our strategy offsites, we stay close to our customers to influence the product we are building. Our mission is to make online advertising easy, efficient, and enjoyable.