About Us

Smartly.io is one of the world’s largest SaaS digital advertising platforms, managing nearly $5B in ad spend with 700+ brands worldwide. Our leading end-to-end technology and outstanding customer service help brands such as Walmart, FanDuel, L’Oreal, Warner Bros. Discovery, Nestle, and Disney/ESPN to better reach audiences, engage creatives and learn what performs best—consistently driving scale for brand and performance across the largest media platforms, including Facebook, Instagram, Snap, Pinterest, TikTok, and Google.

We are a team of 600+ Smartlies across 24 locations in 13 countries globally. We are a fast-paced growth company and a flexible, hybrid workplace, offering competitive benefits and steep learning curves to our people.

600+
Smartlies
13
Countries
24
Locations

Our Story

Smartly.io was founded in 2013 by Kristo Ovaska and Tuomo Riekki to help brands launch and optimize Facebook advertising campaigns.

Our product vision has always been to scale, automate, and optimize digital advertising across multiple platforms. We grew our capability and offering first with Instagram advertising, followed by Pinterest and Snapchat advertising in 2020, and expanded to TikTok advertising in 2022.

Over the years, our platform evolved from Facebook advertising to multi-channel social advertising. With the acquisition of Ad-Lib.io in 2022, we also expanded into the Google ecosystem and tapped into Google advertising. Today, we provide the Smartly.io Digital Advertising Platform. Exciting times!

Our journey from Facebook-only to multi-channel has been an exhilarating one. We are proud of what we’ve built and excited for the opportunities still on the horizon. Through our continued growth, we remain laser-focused on helping advertisers gain unparalleled relevance and reach in the ever-changing digital advertising landscape.

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Smartly Founders

In 2013, Kristo Ovaska and Tuomo Riekki founded Smartly.io and created the product's first prototype. The company started with a handful of pilot customers and became a Facebook Marketing Partner soon after its founding.

In 2013, Kristo Ovaska and Tuomo Riekki founded Smartly.io and created the product's first prototype. The company started with a handful of pilot customers and became a Facebook Marketing Partner soon after its founding.

In 2013, Kristo Ovaska and Tuomo Riekki founded Smartly.io and created the product's first prototype. The company started with a handful of pilot customers and became a Facebook Marketing Partner soon after its founding.

Smartly Founders

In 2013, Kristo Ovaska and Tuomo Riekki founded Smartly.io and created the product's first prototype. The company started with a handful of pilot customers and became a Facebook Marketing Partner soon after its founding.

Smartly Founders

In 2013, Kristo Ovaska and Tuomo Riekki founded Smartly.io and created the product's first prototype. The company started with a handful of pilot customers and became a Facebook Marketing Partner soon after its founding.

Smartly Founders

In 2013, Kristo Ovaska and Tuomo Riekki founded Smartly.io and created the product's first prototype. The company started with a handful of pilot customers and became a Facebook Marketing Partner soon after its founding.

Our Locations

Berlin
Chicago
Helsinki
London
New York
San Francisco
Singapore

Office Address

Schiffbauerdamm 12
10117 Berlin
Germany

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Office Address

350 N LaSalle St.  
Suite 400
Chicago, IL 60654

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Office Address

Postitalo
Elielinaukio 2G - 4th Floor
00100, Helsinki
Finland

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Office Address

11 Hill’s Place
1st Floor, West End House
London W1F 7SE

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Office Address

101 Greenwich St.  
24th Floor
New York, NY 10006
USA

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Office Address

300 Montgomery St. 
Suite 200
San Francisco, CA 94104
USA

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Office Address

One Raffles  
Place #34-03
Singapore, 048616

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smartly office

Corporate Responsibility

We believe in the promise of digital media to connect people and in the responsibility of businesses to lead by example. At Smartly.io, we commit to corporate responsibility, including DE&I activities, environmental, and social responsibility.

Learn more about our CR initiatives on our Corporate Responsibility page!

Corporate Responsibility at Smartly.io

Our Culture

Our culture is built on trust, transparency and feedback, which has always been the secret sauce of our growth. We live and breathe our values that guide how we work with our customers and as a team, how we build our product, whom we hire and reward, and how we’ll reach our vision.

Explore the Smartly.io culture on our Careers page!

Smartly.io Careers
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