The People 
Behind Smartly.io

Smartly.io Is Founded. In 2013, Kristo Ovaska and Tuomo Riekki founded Smartly.io and created the product's first prototype. The company started with a handful of pilot customers and became a Facebook Marketing Partner soon after its founding.

Smartly.io expands to multiple markets and employs over ten people with the help of seed investments. At the end of the year, more than $1M ad spend flows through the platform and operations are ongoing in ten countries.

With more than 60 employees and offices in San Francisco, Berlin and Singapore, Smartly.io has multiplied its customer count to 500 companies and become a leading Facebook Marketing Partner.

Expansion to multiple social media platforms begins with the launch of Pinterest ad management and optimization features. With over 300 employees and offices in 16 locations, Smartly.io helps some of the world's largest advertisers to create, manage, and optimize their social advertising.

After introducing a new majority shareholder, Providence Equity, at the end of 2019, Smartly.io is well on its way to becoming the number one digital advertising platform for modern marketers. Expansion to Snapchat and investment into expanding its creative capabilities have made Smartly.io the leading social advertising software for both ad buying and creative teams.