The People 

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Our Story

Back in 2013, our serial entrepreneur co-founders Tuomo Riekki and Kristo Ovaska started building automation software that would help brands launch and optimize campaigns on Facebook after seeing the challenges that some of the most advanced marketers were facing when beginning to ramp up their Facebook advertising.

Today, we help more than 700 brands from various industries to get started and scale their social advertising on Facebook, Pinterest, TikTok, and Snapchat.

2013 Is Founded. In 2013, Kristo Ovaska and Tuomo Riekki founded and created the product's first prototype. The company started with a handful of pilot customers and became a Facebook Marketing Partner soon after its founding.

2014 expands to multiple markets and employs over ten people with the help of seed investments. At the end of the year, more than $1M ad spend flows through the platform and operations are ongoing in ten countries.


With more than 60 employees and offices in San Francisco, Berlin and Singapore, has multiplied its customer count to 500 companies and become a leading Facebook Marketing Partner.


Expansion to multiple social media platforms begins with the launch of Pinterest ad management and optimization features. With over 300 employees and offices in 16 locations, helps some of the world's largest advertisers to create, manage, and optimize their social advertising.


After introducing a new majority shareholder, Providence Equity, at the end of 2019, is well on its way to becoming the number one digital advertising platform for modern marketers. Expansion to Snapchat and investment into expanding its creative capabilities have made the leading social advertising software for both ad buying and creative teams. hosts SofaSummit, the world’s largest virtual ad tech summit, for the first time.


The team doubles in size to 600 Smartlies globally. acquires Silicon Valley based ad tech startup to provide an unmatched level of custom creative insights. After more than a year of working remotely due to the pandemic, Smartlies delight in the new, highly flexible hybrid work model that allows them to combine the benefits of working from home and at the office. commits to becoming a carbon neutral company — measuring and compensating its annual carbon footprint.


The year kicks off with’s acquisition of UK-based creative optimization platform, which marks a pivotal step in expanding into the entire Google ecosystem, with the goal to provide one tool that can be used to create content for all advertising channels.


Meet Some of Our Team Members

Sheik Amanullah

Product Designer


Rebecca Ohnona

Industry Director, Sales, North America

New York

Stella Tuovinen

Global Head of Marketing Science

San Francisco

Holly Gibson

Engineering Manager


Lex Yang

Senior Sales Engineer


Candela Quevedo

Customer Success Lead


Our Culture

Nurturing and developing the culture is at the core of our future success. Living by our values helps us create value for the right customers at the right time and make the best place for the best people, leading to profitable growth in the long term.

We hope the handbook helps you understand how we work and if is a company you’d like to join or work with.

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