Smartly Intelligence

From data chaos to marketing victory.

Make every marketing decision smarter.

Smartly Intelligence brings stronger planning, performance, and measurement signals closer to the decisions that matter—helping you invest with more confidence, understand what’s working, and make more informed decisions about what to do next.

Better intelligence for the decisions that matter.

Move beyond knowing what happened to understanding what it means for your next investment.

Where should I invest?

Pressure-test plans, compare scenarios, and bring stronger evidence into budget and channel decisions before spend is committed.

Where can I scale?

Understand where additional investment may have room to grow—and where returns may begin to diminish.

How am I performing?

Put performance into relevant context to understand where you’re strong and where there may still be opportunity.

What is my media contributing?

Add an incrementality lens alongside platform-reported performance to better understand how media is contributing to your success.

The value of intelligence isn’t more data. It’s knowing what the signals mean for the decision you need to make next.

Smartly Intelligence

From signal to decision—while there’s still time to act.

Intelligence creates more value when it reaches the marketer close enough to the decision to change what happens next.

Plan with more confidence.

Pressure-test cross-channel investment decisions before your campaign goes live. Compare scenarios, understand expected reach and frequency, and evaluate how changes to channel mix or budget could affect your plan.

Know where there’s room to grow.

Understand where additional investment may have room to scale and where returns may begin to diminish. Use that context to bring stronger evidence into budget allocation and scaling decisions.

Understand what performance really means.

Your own historical performance only tells part of the story. Add relevant market context to understand where performance is genuinely strong—and where there may still be opportunity.

See performance through an incrementality lens.

See incrementality-adjusted metrics alongside the platform-reported metrics you already use to better understand how the media in scope is contributing to your success.Use that additional context to make more informed decisions about how you evaluate performance, investment, and what to do next.

Built to work with the intelligence you already trust.

Smartly Intelligence complements—not replaces—the measurement approaches, partners, and expertise already guiding your business.
Attribution
MMM
Lift studies
First-party business data
Agency intelligence

Different signals answer different questions.
The opportunity is turning the right intelligence into better decisions.

Case Studies

700+ brands already use Smartly to help their budgets work harder.

How Pandora Increased Incremental ROAS with Brand Pulse

Key Findings
+22%
in Incremental ROAS

Foot Locker Boosts Reach and ROAS with Brand Pulse and Predictive Budget Allocation

Key Findings
15%
Lower CPCR
2.9M
More People Reached

Gymshark Boosts ROAS 13% with Smartly's Cross-Channel Predictive Budget Allocation

Key Findings
13%
Increase in ROAS across Meta, TikTok, Snapchat & Pinterest
39%
Increase in ROAS (Tiktok)
58%
Increase in ROAS (Snapchat)
Resources

Go deeper on smarter decision-making.

Explore the trends shaping modern marketing—and how stronger intelligence can help turn uncertainty into more confident decisions.

Better decisions today. Intelligent orchestration tomorrow.

Intelligence helps marketers understand what should happen next. Over time, those signals and learnings can increasingly inform AI-orchestrated decisions and action across Smartly’s Creative and Media workflows.

Media

Stop the "one-click-at-a-time" slog and manage all your campaigns with AI-assisted workflows.
See Smartly Media
See Smartly Media

Creative

Turn creative into conversation with a unified creative suite that turns standard creatives into dynamic ads that shift from dropping to scroll-stopping.
See Smartly Creative
See Smartly Creative

Make your next marketing decision smarter.

See how Smartly Intelligence can bring stronger planning, performance, and measurement intelligence into the decisions that shape your marketing investment.