Barkbox Increases Paid Social Roi with Automation

KEY FINDINGS:

-26%

Lower Cost-per-Acquisition

Contents

Saving Time and Resources: Automating Ad Buying

Using customized optimization triggers

Better ROAS with Smartly.io

Industry

E-Commerce

Company size

450

Saving Time and Resources: Automating Ad Buying

BarkBox is a monthly subscription service that delivers all-natural treats and clever toys for dogs. BarkBox was looking for a solution that would help them decrease their CPA (cost per new BarkBox subscription) and drive more sales without increasing the workload.

Using customized optimization triggers

Smartly.io’s algorithms were put to work to decide how BarkBox's budgets were spent. They tweaked campaigns in real-time based on rules defined by BarkBox. These triggers were fully customized to fit the unique needs of a subscription brand, for example:

If CPA is better than your target, scale up the advertising budget
If the bid is limiting delivery while CPA is better than your target, increase bid
If ad performance is sub-par, use stop-loss rules to pause the ad

“

Smartly triggers have allowed us to save time while achieving diligent, customized optimization 24/7

Rob Schutz

Head of Growth

Better ROAS with Smartly.io

Once these rules and campaigns were up and running, Barkbox cut their Cost-per-Acquisition by -26%

KEY FINDINGS:

-26%

Lower Cost-per-Acquisition

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