TotallyMoney, whose mission is to improve the UK’s credit score, reduced their paid social analysis and reporting time by 17 hours per week by using Smartly.io’s cross account Pivot Tables with personalized views and custom metrics.
TotallyMoney was managing multiple ad accounts and trying to analyze creative variations, audience segments, and various conversion points. They were also scaling the activity in line with the fast-growing business, which meant spending hours in Excel, manually creating reports.
Switching between the different ad accounts with their relative metrics was becoming increasingly difficult for TotallyMoney. Additionally, they used different reports depending on whether it was weekly, monthly, day to day, or ad-hoc analysis. The set-up was time-consuming and inefficient as they had to constantly switch between the reports or create a new one every time.
With Smartly.io’s Pivot Tables, TotallyMoney was able to be more agile with analyzing and optimizing in multiple ways:
With Smartly.io, TotallyMoney saved time on reporting and analysis, and enabled agile campaign management and optimisation, which gave back 17 hours a week to focus on strategy, analysis and creative.