Engineering at Smartly
Basic Principles
Some fundamental principles for all engineering are ownership, decision making, flexibility, productivity and quality. All are familiar terms and very much related, but what do they mean at Smartly?
Ownership
As a SaaS product provider, we need to ensure our production machinery is well-functioning at all times. If something unplanned happens, we need to be able to immediately recognize and react to it, and know which team owns that part of the product. That's why all our microservices have a 'home base' team and they all are held accountable for each technical domain.
Decision Making
In a large engineering function, it is essential to have transparency in decision making. At Smartly, decisions are made on many levels by teams and individual experts. We foster flexibility in decision making, and strive to keep a low hierarchy. To enable transparency, we regularly share information with all team members to keep everyone updated.
Flexibilty
Flexibility in our engineering teams is based on lean and agile principles. We run timeboxed development with continuous planning in all teams, and each of them have the autonomy to decide and fine-tune their practices. However, some basic practices such as daily standups, weekly planning, reviews and sprint retros, need to be followed.
Productivity is the key to success. We need to be able to work fast and provide added value to our customers. Therefore, our product management and customer teams work closely with our users, and all feedback is looped back to engineering quickly. Productivity means we have the right practices in place and deliver value to our customers.
Continuous Improvement
A growing organization is never finished. Our ways of working are constantly changing, and we see change as an opportunity to improve. Everything at Smartly is based on this philosophy, hence we are always looking for ways to make our products better, along with our ways of working as well as our organization as a whole.
The Product We Are Building
The Smartly Digital Advertising Platform. Our product is designed for digital advertisers to reach, engage and learn smartly. Combining the power of media automation, creative agility and advertising intelligence across the largest media platforms, our product is being built to solve complex challenges of marketers.
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