Streamline your campaign management and reduce or eliminate manual tasks
Smartly.io’s Campaign Wizard makes it fast and easy to launch and clone campaigns. Whether you’re creating a simple Instagram campaign or launching a massive A/B-tested performance campaign to drive user acquisition, we provide you the tools to do it as fast as possible with our easy-to-use UI.
Save content and campaign elements you use often like creatives, audiences and campaign settings to quickly reuse them. Saved content cuts down on manual uploading work. You can also save campaign drafts for an easier pre-publish workflow.
Build your own reporting views and filters to quickly get an overview of how you’re doing. Augment your Facebook campaigns with external data: Use our plug-and-play integrations with Google Analytics and Facebook Mobile Measurement Partners or upload your own custom conversion data. You can export reports to share within your company, schedule them to be emailed automatically with a single click or access them through our reporting API. Cross-account reporting makes it easy to operate efficiently across multiple countries, languages and objectives.
Make the most of your budgets and your time
Our Data Science team is constantly tuning our smart Predictive Budget Allocation engine so that you don’t have to worry about shifting budgets between campaigns and ad sets. You choose the goal and Predictive Budget Allocation automatically finds the optimal budget distribution that maximizes your campaign performance. Budget pools allow you to allocate budget between all ad sets from multiple campaigns to optimize the performance of a whole group of campaigns.
Smartly.io allows you to create triggers and customizable rules to automate any action e.g.
- If CPA is better than your target → scale up advertising budget
- If bid is limiting delivery while CPA is better than your target → increase bid
- If ad performance is very bad → use stop-loss rules to pause it
Optimize your campaigns by rotating your ad creatives automatically based on time, performance or frequency to keep them fresh.
Enhanced split testing is a way to run experiments on how different factors affect the performance of Facebook ads with statistical test groups. It automatically splits your audience into mutually exclusive clusters to test your campaigns.
Scale your ad creation and retargeting on Facebook and Instagram
Google Sheets, XML, CSV, JSON, FTP, GZIP... you name it! We support all major feed types out-of-the-box and offer advanced tools to map any kind of feed - making them ready-to-use for Dynamic Ads. And yes, a simple Google Sheet can also be a feed!
Take your Facebook and Instagram creatives to the next level using customizable image templates. Our award winning Dynamic Image Templates scale with your business and can render up to millions of product images on-demand. Dynamic Ads for Travel and Instagram are both supported.
Retarget your ads based on what users did on your website and set up rules based on whether they viewed, purchased or added products to their shopping cart. These rules can also be used to upsell more profitable products in the same category or cross-sell related products.
Grow your customer base
Automated Ads is Smartly.io’s own implementation for creating various kinds of ads automatically from a product feed. Targeting can also be automated using data from the feed. The ads will update without any manual work when you make changes to your feed.
You can promote well performing organic page posts using the Automated Post Boosting tool. Create rules to build on the organic visibility your posts are receiving to maximize your content’s reach and reduce your manual workload.
Help when you need it, 24 hours a day, 5 days a week
As a customer, you’ll have a dedicated Account Manager in charge of keeping you up-to-date on Smartly.io and Facebook features and helping you get the most out of your ad budget. We’re picky in our hiring to make sure Account Managers are not just smart and friendly, but technical too.
Emails and ticket systems are slow! That's why you can reach our service operations team by realtime chat and get useful answers within minutes. Everyone on our support team is technical. We have offices on three different continents, meaning round-the-clock service from Monday to Friday, whenever you need it.
Our support center is a go-to resource with answers to many of your questions, such as how to bid optimally and how to set up automation rules. It’s updated constantly with how-to’s and best practices.
Extend your campaigns beyond Facebook into other iOS & Android apps and mobile web.
Share assets like campaigns, images, audiences and templates across ad accounts.