Next Gen Dynamic Creative Optimization

Create and Serve Dynamically Personalized Ads

Creative powered by Smartly and served by Google, the world’s largest ad server, combines dynamic creative optimization (DCO) and creative intelligence in a single omni-channel platform. Develop video and display ads across all Google channels that features a dynamic combination of images, copy and price in a single ad unit.

800B+
Impressions Served
Annually
90%
of our customers say
Smartly Delivers Real Value

Trusted by over 700 brands worldwide

Campaign Manager 360

Smartly’s Dynamic Creative Optimization

At Smartly, we bridge the open and closed web, unifying the platform world and putting media and creative teams on top. We believe that DCO, rather than being confined to the limited definition of rich-media open-web HTML, is much broader and more powerful in the new advertising ecosystem.

  • Dynamic - creative and copy changed or updated instantly
  • Creative - your creative or creative, designed by us or Gen AI
  • Optimization - real-time data is harnessed to generate insights and learnings and to optimize the live creative

Dynamic

creative and copy can be changed or updated instantly

Creative

your creative or creative, designed by us or Gen AI

Optimization

real-time data is harnessed to generate insights and learnings and to optimize the live creative

Scale your HTML 5 banners

Dynamically Personalized Ads

Smartly has a series of APIs and integrations allowing you to instantly personalize your ads with integrations including:

  • Browser History
  • Stock Price
  • Shopping Habits
  • TV Programming
  • Weather
  • Sports Scores
  • Sports Scores
  • Traffic
Campaign Manager 360

Why is creative becoming so important for ad serving?

  • Creative drives 70% of campaign performance, and performance drives ROAS
  • Deep creative analysis and optimization is the No. 1 performance lever
  • In a privacy-first world without third-party cookies, advertisers need alternative ways to optimize
“Using dynamic weather ads to showcase product selection across various locations allowed us to save time, resources, and helped us to exceed forecasted performance.”

Hujat Battashy

Paid Social Specialist, Deliveroo

Why Partner with Smartly

White glove service

Fully managed migration including specialist creative template development resources and ongoing ad ops support

Integrate with existing data
and workflows

Smartly integrates with your existing data and creates workflow efficiencies to get you up and running instantly.

Automate across existing Google ad buys

Automation is in place to transfer existing placements & creatives across Google, making it more efficient and error-proof compared to a manual migration

Case Studies

elmex activated DCO to successfully drive upper funnel media performance on video

Read

Deliveroo reaches hyperlocal audiences with neighborhood favorites

Read

Ready to save valuable time and deliver impressive impact?

Get a platform demo