Ad creative personalized in real-time to find your audience.
Dynamic Creative Optimization (DCO) helps you deliver the right creative to the right audience automatically and across all Google channels without building a hundred versions by hand.
Make high-performing creative at scale, minus the chaos.
DCO turns your creative assets into a performance engine across the open and closed web. Personalize at scale, speed up production, and optimize every Google video and display ad without blowing up your workflow.
Create once, customize endlessly
Plug in your product feed or data source to instantly generate personalized variation without needing a new file for every format, offer, or audience.
Deliver real-time relevance
Make every ad more timely and effective by tailoring messages to current offers, weather, location, or behavior. No extra work required.
Pull the most powerful performance lever
Creative now accounts for 70% of ad performance, making it your most effective tool for ROAS.
Sync up creative and media
Smartly connects creative and media workflows across every channel. Updates happen instantly, teams stay aligned, and performance improves in real time.
DCO? More like MVP.
ad recall
ROAS
higher engagement rate
More dynamic creative. Less drama.
DCO gives you flexibility without chaos, automation without losing control, and performance without starting from scratch every time.
Take the manual out of media
DCO adapts your creative to each audience and platform automatically, so you spend less time resizing and re-uploading—and more time launching what works.
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Stay in control, all the time
Use intuitive rules and creative logic to control what shows up where. You approve the templates and guardrails. We’ll handle the scaling and switching.
Skip guesswork, not learning
With tagging and tracking built in, you’ll know exactly which assets drive performance, and why. So the more you run, the smarter your campaigns get.
Smarter starts here.
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Samsung increases ROAS 173% with data-driven creatives for the Galaxy Note 20 launch in Spain
Honestly, we'd rather just show you.
Chat with our team to see how Smartly transforms the fragmented advertising ecosystem into something suspiciously manageable.