From Community to Conversion: How Smartly’s Reddit Integration Drives Ad Performance

Since 2024, Smartly has been working closely with Reddit to bring a new level of AI-powered performance and creative scalability to one of the internet’s most trusted platforms. The partnership has expanded into a fully integrated advertising solution—soon to be available for all Smartly customers.

As Reddit continues to grow its advertising capabilities, Smartly is proud to be an early partner, delivering the AI-powered tools advertisers need to create, scale, and optimize Reddit campaigns alongside their existing media mix.

Why Now? The Reddit Opportunity

Reddit has long been a destination for community-based conversations, but it’s rapidly evolving into a high-impact channel for brands. With an 83% increase in international ad revenue and 31% increase in daily active unique users, 400M users come to Reddit every week, meaning Reddit is capturing more attention, time, and trust than ever before.

What makes Reddit stand out?

• Intent-rich engagement: 74% of users turn to Reddit to go deep on a product category or topic.
• Community-powered discovery: Every second, two people ask for product recommendations—and receive an average of 14 personal responses.
• Proven performance lift: Users who view ads on Reddit are 27% more likely to purchase and 2.5x more valuable on average.

It’s a high-trust, high-intent environment—ideal for brands looking to drive meaningful, considered actions.

Building for Reddit’s Unique Creative Environment

Advertising on Reddit isn’t about being flashy—it’s about being authentic. Smartly helps brands strike the right tone with tools that make Reddit creative scalable, context-aware, and performance-ready.

Soon, Smartly will support:

• Dynamic templates for creating images and videos for impactful Reddit ads
• Channel overlays to help advertisers easily align with Reddit’s best practices
• AI-driven creative personalization to help brands stay consistent and relevant

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With video growing on Reddit, Smartly brings tested creative workflows and automation to meet demand and help advertisers grow their video presence with ease.

Adding Reddit to Your Smartly Stack

For marketers already using Smartly to manage campaigns across Meta, Pinterest, Snap, and other platforms, Reddit is a natural next step. Our unified platform makes it easy to:

• Launch and automate Reddit campaigns using familiar workflows
• Scale creative with confidence using proven strategies
• View cross-channel performance in one place and optimize for omni-channel success
• Maintain brand consistency while adapting to Reddit’s unique tone and format

Whether you’re scaling product catalog ads, testing new creatives, or optimizing upper-funnel reach, Reddit is now seamlessly within reach.

Explore the Full-Funnel Possibilities

Smartly is the first platform to bring performance advertising workflows to Reddit, offering:

• Effortless reach to a new, incremental audience
• AI-powered creative personalization at scale
• Integrated catalog management for lower-funnel campaigns
• Holistic measurement across all key platforms

Reddit is a unique addition to your social strategy—not a replacement for other channels, but a high-intent complement that can enable real business outcomes, driving more incremental revenue and conversions than other channels.

Ready to Activate?

If you're already using Smartly, it’s easier than ever to expand to Reddit. And if you're exploring Reddit advertising for the first time, Smartly provides the creative scale, automation, and data insights you need to do it right.

Reach new audiences. Personalize at scale. Perform with precision. All with Smartly—now for Reddit.